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Digital Marketing Specialist

2 months ago

Detroit, Michigan, United States OpTech Full time
About the Role

OpTech is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing email marketing campaigns that drive business growth and engagement.

Key Responsibilities
  • Email Marketing Strategy: Develop and execute email marketing campaigns that align with our business objectives and drive results.
  • Marketing Automation: Utilize marketing automation tools to streamline email marketing processes and improve efficiency.
  • CRM Management: Manage our CRM database to ensure accurate and up-to-date contact information.
  • Segmentation and Targeting: Develop targeted list segments to support email campaigns and maximize results.
  • Analytics and Reporting: Define key performance indicators and implement enterprise-level measurement and analytics methods to gauge campaign success.
  • Team Collaboration: Collaborate with cross-functional teams to develop and implement marketing strategies that drive business growth.
Requirements
  • Experience: 3-7 years of experience with marketing CRM technology and email platforms.
  • Skills: Strong understanding of marketing automation, email design, and journey building; proficiency in Microsoft Office and Google Suite.
  • Education: Bachelor's degree in Business, IT, or Marketing; Master's degree preferred.
What We Offer
  • Competitive Salary: We offer a competitive salary and benefits package.
  • Opportunities for Growth: We provide opportunities for professional growth and development.
  • Flexible Work Arrangements: We offer flexible work arrangements to support work-life balance.