Programmatic Media Director

5 days ago

Burbank, California, United States Publicis Media Full time
Job Title: Associate Director, Programmatic Media

Publicis Media is seeking a highly motivated and technically savvy Associate Director to lead our programmatic media efforts. As a key member of our team, you will be responsible for overseeing the day-to-day management of programmatic campaigns and strategies.

Responsibilities:
  • Manage a team responsible for client media buys in the DSP
  • Direct the execution of brand programmatic deliverables to meet/exceed expectations
  • Develop and maintain relationships through exceptional client service
  • Contribute to creation of action plans for achieving and measuring digital media success
  • Advocate for the value of social/programmatic by educating clients and internal teams on the latest tech/data advancements
  • Provide direction for improving campaign performance through optimization and/or implementing new features and strategies
  • Create and deliver presentations to clients and internal teams showcasing campaign strategy and performance results
  • Develop points of view on new technologies, trends, and opportunities in the automated digital media landscape
  • Partner with analytics team on campaign measurement reporting and insights generation
  • Lead regular insight meetings with clients detailing performance, campaign optimizations, and new opportunities
Qualifications:
  • Bachelor's degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
  • 5+ years of experience managing Search, Display, Video, Social, and/or Programmatic Media Buying
  • 2+ years of experience managing a team
  • Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP, and Facebook and Twitter APIs
  • Strong leadership skills and professionalism
  • Possess strong analytical skills and the ability to interpret campaign performance data and provide insights and optimization recommendations
  • Understanding of traditional and interactive media planning elements
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
  • Strong analytics, organizational, and communication skills
  • Strong client-facing experience with the ability to identify risks and effectively manage through issues
  • Strong project management skills
  • Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional Information:

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $91,000.00 - $154,000.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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