Senior Vice President of Publicity and Communications

4 days ago

Burbank, California, United States National Geographic Full time
Job Title: Senior Vice President of Publicity and Communications

As a key member of the National Geographic leadership team, you will serve as the lead publicity strategist for the brand, its content, and its talent. You will act as a strategic advisor, reporting directly to the Head of Marketing for Disney Branded Television and National Geographic. Your role will also involve guiding the President, National Geographic with appearances and speaking engagements.

Key Responsibilities:
  • Develop and execute communications strategies that promote, enhance, and protect the National Geographic brand, its content, and its talent on all platforms.
  • Oversee the messaging and manage National Geographic's reputation through external and internal communications strategies in support of the organization's strategic goals.
  • Lead efforts to identify potential challenges and develop appropriate messaging to help shape our narrative to press and viewers.
  • Identify external communications opportunities for our executives while defining and executing appropriate strategies to support them.
  • Respond to press inquiries on various matters and serve as a point of contact with key media members.
  • Lead the development and execution of media relations campaigns across business, trade, and consumer outlets.
  • Provide strategic guidance and tactical assistance to executives to prepare them for media events, speeches, presentations, and interviews.
  • Manage, develop, and collaborate with a team of communications professionals to ensure their continued growth while establishing best practices.
  • Collaborate with other departments within National Geographic as well as Corporate Communications, Disney Entertainment, and The Walt Disney Company to share and disseminate information while contributing to strategic planning for company initiatives and processes.
  • Manage department budgets to ensure efficient use of the department's resources and ensure the highest ROI.
  • Partner with the National Geographic leadership team to create the network vision and strategy for all consumer publicity campaigns.
Requirements:
  • Significant hands-on experience successfully crafting and executing communications/messaging campaigns across a variety of trades and consumer media.
  • Ability to develop and execute crisis communications campaigns quickly and effectively.
  • Experience coaching senior executives for public appearances in the press, on panels, at conferences, etc.
  • Record of accomplishment leading/managing successful communications, media relations, and/or publicity professionals in the entertainment space.
  • Substantial experience managing/leading teams, developing strategy, and executing plans.
  • Must be charismatic and persuasive, able to motivate and inspire their team, peers, and executive leaders.
  • Must be autonomous and decisive while overseeing and managing multiple projects at the same time.
  • Excellent time management and organizational skills.
  • Strong written, verbal, and interpersonal communication skills.
Preferred Qualifications:
  • Experience working closely with Chairperson and President level executives on difficult or challenging programming related issues.
  • Considerable experience leading publicity campaigns for content across a variety of consumer/viewer touchpoints.
Education:
  • Bachelor's degree or equivalent work experience.

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