Programmatic Media Campaign Strategist

3 days ago

Burbank, California, United States Publicis Imagine Full time
Job Title: Associate Director, Programmatic Media

At Publicis Imagine, we're seeking a highly skilled Associate Director to lead our programmatic media efforts. As a key member of our team, you'll be responsible for developing and executing strategic omnichannel programmatic media campaigns that drive business growth and deliver exceptional results.

Key Responsibilities:
  • Develop and execute strategic omnichannel programmatic media campaigns that meet client objectives and drive business growth.
  • Lead planning activities for complex or large spend campaigns, generating strategic insights and driving learnings across the client's activities.
  • Serve as the primary point of contact for clients, owning client relationships and deliverables.
  • Provide thought leadership on audience strategies, campaign optimization, and leveraging technology to drive business results.
  • Build strong relationships with vendors, agency partners, and the client services team, ensuring seamless collaboration and communication.
  • Oversee all campaign activity and deliverables, facilitating training and development of the team.
  • Determine individual assignments and bandwidth, distributing work as needed.
Requirements:
  • 4+ years of experience in Display, Video, Audio, CTV, and/or DOOH programmatic media buying.
  • 2+ years of experience in trading within DSPs (including but not limited to The Trade Desk and DV360).
  • 2+ years of increasing levels of responsibility within an agency or media company.
  • 2+ years of people management experience, managing 3+ reports in account management/client services team.
  • Strong analytical thinking and mathematical skills, with excellent communication and writing skills.
  • Proficiency in Microsoft Office and Google Suite solutions.
What We Offer:

We offer a competitive compensation package, including medical coverage, dental, vision, disability, 401k, and paid time off. If you're a motivated and experienced professional looking to join a dynamic team, we encourage you to apply.

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