Programmatic Media Campaign Strategist

11 hours ago

Burbank, California, United States Publicis Groupe Full time
Job Description

As a key member of the Publicis Groupe team, the Associate Director, Programmatic will oversee the strategic development and execution of omnichannel programmatic media campaigns. This role requires a strong understanding of interactive media planning and buying elements, as well as proficiency in Microsoft Office and Google Suite solutions.

Key Responsibilities:
Direct and manage the daily workflow of all programmatic campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps.
Interface with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion.
Review client deliverables for quality, ensuring that recommendations and work product are sound and viable.
Own the development of strategic proposals, coordinating across programmatic and agency teams to account for all relevant inputs.
Assume accountability and ownership of programmatic campaign execution for assigned client accounts.
Understand and effectively communicate programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts.
Monitor and report on campaign performance.
Participate in forecasting exercises for senior management.
Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity.
Adopt established account management standards and program management best practices.
Assist in training, mentoring, and developing team members.
Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group.
Develop and maintain quality control procedures for programmatic campaign implementations.
Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing campaign performance.

Requirements:
4+ years of experience in Display, Video, Audio, CTV, and/or DOOH programmatic media buying.
2+ years of experience in trading within DSPs (including but not limited to The Trade Desk and DV360).
2+ years of increasing levels of responsibility within an agency or media company.
2+ years of people management experience, managing 3+ reports in account management/client services team.
2+ years of working with entertainment clients is desired but not required.

Compensation Range:
$91,000 - $120,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

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