Consumer-Focused Brand Strategy Manager
2 weeks ago
Consumer-Focused Brand Strategy Manager
Who we seek:
We are in search of a seasoned brand strategist who possesses a deep enthusiasm for launching innovative consumer products and executing effective market entry strategies within the direct-to-consumer sector. Your expertise in market analysis, competitive landscape evaluation, product differentiation, and pricing strategy will be crucial in securing approvals for new product initiatives from senior leadership. Following project approval, you will spearhead the incubation of new product launches and oversee the development of brand assets in collaboration with our creative team, which includes photography, video production, website design, and landing page creation.
Key Responsibilities:
- Conduct market analysis, competitive assessments, product differentiation, and pricing strategies.
- Present product proposals and brand strategies to the executive leadership.
- Design and implement market entry strategies for new product introductions.
- Work closely with the creative team to develop product messaging, positioning, and brand materials.
- Collaborate with cross-functional teams to ensure successful product launches.
- Lead brand pre-sale initiatives.
- Monitor and evaluate the success of brand marketing activities.
- Create compelling brand and creative briefs.
- Demonstrate strategic insight and strong analytical abilities.
- Transform data into actionable marketing strategies.
- Effectively communicate and present concepts.
- Manage multiple projects while consistently meeting deadlines.
- Build and maintain strong partnerships across various functions.
Minimum Qualifications and Skills:
- Bachelor's degree is required.
- Extensive experience in leading market entry strategies.
- 7+ years of relevant professional experience.
- Proven success in launching new product campaigns through compelling storytelling and activation.
- Exceptional ability to craft brand and creative briefs.
- Strong strategic and analytical thinking skills.
- Proficient in converting qualitative and quantitative data into actionable insights.
- Excellent communication and presentation capabilities.
- Ability to prioritize tasks, multitask, and meet deadlines.
- Highly organized with a keen attention to detail.
Ideal Living Management is a dynamic and growing consumer goods company that is committed to enhancing health and wellness through high-quality air and water purification products. We foster a supportive and collaborative work environment that values creativity and initiative. Our team thrives in a fast-paced, entrepreneurial setting, and we are looking for individuals who are eager to tackle challenges head-on and contribute to our mission.
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