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Global Marketing Executive Director- Consumer, Obesity
3 months ago
At Amgen, every challenge is an opportunity. And every opportunity brings the potential to change lives. Our shared mission—to serve patients—has driven our status as one of the world's preeminent biotechnology companies, reaching over 10 million patients worldwide. Leverage your high-level expertise to lead and forge partnerships that advance the biotechnical and biopharmaceutical science that can turn the tide of serious, life-interrupting illnesses.
Live
What you will do
Let's do this. Let's change the world. In this vital role you will architect the brand's ability to deliver outsized impact for people living with obesity, and obesity-related conditions. Through deep understanding and empathy, you will build a brand and craft experiences that resonate deeply with consumers. You will act as consumer champion, storyteller, strategist, and visionary within the cross-functional team. Your passion, empathy, and strategic acumen make you a driving force behind the success of the brand.
Responsibilities:
- Developing deep consumer understanding and building comprehensive consumer marketing strategies aligned with overall business objectives
- Ensuring the needs of people living with obesity are at the heart of the brand, through partnership with our Insights organization, to uncover and translate data into meaningful and compelling insights
- Building the target patient profile by connecting the dots across various pieces of research and deep external market understanding, using empathy to bring the patient to life to inform strategic moves and tactical opportunities
- Leveraging deep customer understanding to develop the brand positioning elements that will define the unique role our brand will play in the minds of our customers from launch through LCM, applying this understanding to inform the brand business opportunity and define stakeholder objectives
- Identifying external strategic partnerships and collaborations deeply linked to consumer perceptions of weight management that can operate as burning platforms and opportunities for the brand
- Leading the insight-driven development of the Global Launch Campaign in partnership with the global brand teams, ensuring it is culturally relevant, distinctive, enduring, and measurably engaging and persuasive, and pulling this through into all elements of the brand – in messages and in visuals
- Directing the consumer journey, striving to create frictionless brand experiences, and acting as the consumer champion in all cross-functional, cross-market engagements to ensure the team is focused on the customer and is making decisions in favor of them
- Building and leading a high-performing consumer marketing team through providing mentorship and guidance and fostering a collaborative and innovative work environment that encourages creativity and accountability
Win
What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a leader with these qualifications.
Basic Qualifications:
- Doctorate degree & 6 years of marketing experience OR
- Master's degree & 10 years of marketing experience OR
- Bachelor's degree & 12 years of marketing experience AND
- 10 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources
Preferred Qualifications:
- Prior experience in strategic consumer marketing roles, with 10+ years of experience across consumer-packaged goods and pharmaceutical industries in Global and/or US roles
- Demonstrate empathy to dive deeply into emotive drivers, attitudes, and beliefs uncovered in the research, and identify impactful insights that are meaningful across customer groups
- Leverage customer knowledge to enable decision-making and prioritization of investment
- Champion an enduring brand vision, positioning, and communications platform that is in alignment with overall business strategy
- Foster innovation and outside the box thinking
- Leadership skills and experience managing teams, with the capability to influence and collaborate with cross-functional teams
Thrive
What you can expect of us
As we work to develop treatments that take care of others, we also work to care for our teammates' professional and personal growth and well-being. The annual base salary range for this opportunity in the U.S. $261,730 to $299,705. In addition to the base salary, Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:
- Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans and bi-annual company-wide shutdowns
- Flexible work models, including remote work arrangements, where possible
Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.
