E-Commerce Content Coordinator

2 weeks ago

Kansas City, Missouri, United States Hallmark Full time
ABOUT HALLMARK DIGITAL

Hallmark Digital is at the forefront of crafting and delivering innovative solutions and experiences for Hallmark's consumers. Our team is committed to enhancing sales, merchandising, marketing, and operations for the Hallmark Cards Now app. We encompass nearly all consumer digital interactions - eCommerce, search, mobile, social, and more. Our environment is dynamic and collaborative, providing opportunities to engage in numerous rewarding projects. Digital Hallmarkers embrace diverse roles, continuously learn, tackle new challenges, and drive consumer digital experiences in a rapidly evolving eCommerce landscape.

ROLE OVERVIEW AND CONTRIBUTIONS

We seek a meticulous and adaptable team player to elevate the customer experience on Hallmark's eCommerce platform and app. As a key member of Hallmark's Digital team, the Digital Content Specialist will oversee the publication and coordination of various content elements, landing pages, and promotional activities. This role also involves content proofreading, analytics, and web strategy/operations support as needed. The ideal candidate is enthusiastic about eCommerce marketing trends, dedicated to continuous improvement, and values teamwork. If you thrive in creative problem-solving, cross-disciplinary collaboration, and a fast-paced environment, we encourage you to consider this opportunity.

In this position, you will:
  • Develop, modify, and schedule diverse content elements for the Hallmark Cards Now App based on strategic guidelines.
  • Organize and upload assets within our content management system (images, text, links, PDFs, videos).
  • Edit existing content and create new HTML-based content assets and pages.
  • Design and troubleshoot onsite and in-app promotions, coordinating with the internal QA team.
  • Review scheduled content, link destinations, offers, and A/B tests across various devices for production approval and final validation once live.
  • Collaborate with content, merchandising, development, and analytics teams to identify functional and experiential optimization opportunities, then update project workflows.
  • Create internal tracking codes for onsite and in-app content.
  • Manage dashboards and report on data insights for site content, including homepage features and key landing pages.
  • Ensure legal and SEO compliance for content uploads.
ESSENTIAL QUALIFICATIONS
  • Bachelor's degree or 4 years of relevant professional experience.
  • 3+ years of experience working with a Content Management System (CMS) for web.
  • Familiarity with project workflow tools such as JIRA, Confluence, or Smartsheet.
  • Proficiency in HTML/CSS.
PREFERRED QUALIFICATIONS
  • Advanced knowledge of HTML/CSS.
  • Experience with Salesforce's Page Designer Extended (PDX).
  • Familiarity with Salesforce Business Manager for content and promotions.
  • Experience executing A/B tests for onsite content.
  • Proficiency in Adobe Analytics.
  • Ability to manage multiple priorities and adapt in a fast-paced environment.
ADDITIONAL INFORMATION
  • This position is hybrid, requiring in-person collaboration for team meetings.
HALLMARK - Connecting People for Over a Century

For more than a hundred years, Hallmark has been dedicated to bringing people together and enhancing the relationships that matter most. Our mission transcends individual contributions, focusing on a collective effort to create meaningful connections. We are looking for empathetic learners, strategic thinkers, and passionate visionaries with diverse backgrounds and skills to help shape Hallmark's future as we integrate traditional retail with the efficiency of digital platforms. Your unique perspective is valuable to us as we navigate the next chapter of our journey.

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