Omnichannel Marketing Coordinator

2 weeks ago


Trenton, New Jersey, United States Sunrise Systems Full time

Job Title: Digital Marketing Specialist

Company: Sunrise Systems

Position Type: Hourly Contract Position (W2 only)

Compensation: $70/hour on W2

Job Overview: The Omnichannel Strategy team is at the forefront of planning, executing, and measuring marketing initiatives in collaboration with various internal and external stakeholders. As a Digital Marketing Specialist, your role will focus on the management and execution of comprehensive engagement strategies tailored to support a specific brand within the pharmaceutical sector.

Key Responsibilities:

  • Develop and recommend omnichannel engagement strategies based on customer insights and brand objectives.
  • Prepare and review creative briefs and documentation necessary for the development of both branded and unbranded digital initiatives.
  • Oversee internal review processes and coordinate with external partners to ensure the timely and precise execution of digital programs.
  • Collaborate with brand teams, digital agencies, and media partners to establish project strategies, timelines, and deliverables.
  • Implement digital tactics and media programs that effectively drive business outcomes.
  • Work with analytics teams to define key performance indicators, measurement plans, and optimize digital initiatives based on data insights.
  • Foster innovation by collaborating with brands and external partners to create new digital marketing tactics.
  • Monitor project progress and provide regular updates on status, challenges, and proposed solutions.

Qualifications:

  • Bachelor's degree with 5-7 years of relevant experience in pharmaceutical, biotech, or related marketing fields.
  • Proven experience in omnichannel strategy and digital marketing within the pharmaceutical industry.
  • Demonstrated ability to lead digital engagement and analytics initiatives.
  • Experience managing digital agencies and cross-functional teams.
  • Strong skills in developing and executing media plans.
  • Familiarity with internal review processes and digital marketing tools.
  • Excellent communication skills, both verbal and written.
  • Proficiency in Microsoft Excel, PowerPoint, and relevant analytics platforms.


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