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Customer Relationship Management Lead

2 months ago

New York, New York, United States System One Full time

We are seeking a talented individual to take on the role of Customer Relationship Management Lead at System One. This position involves developing and overseeing the comprehensive CRM strategy for our brand, focusing on the integration of advanced technologies and processes across various marketing channels.

  • ** Contract duration: 3+ months, with potential for extension.
  • ** Job location: Primarily in-office with some remote work flexibility.
Key Responsibilities:
  • Design and implement a robust CRM strategy that enhances customer engagement through email, SMS, loyalty programs, and catalog initiatives.
  • Lead the development of a CRM communication framework to boost customer activation and retention, ultimately enhancing lifetime value for both online and in-store audiences.
  • Gain a thorough understanding of the customer journey and create omni-channel experiences that effectively engage and retain our target demographics.
  • Establish and monitor key performance indicators (KPIs) for CRM initiatives, ensuring alignment with broader marketing and business objectives; continuously refine strategies based on analytical insights.
  • Collaborate with the marketing team and other departments to align CRM efforts with overall business and brand goals, fostering strong interdepartmental relationships.
  • Analyze and report on the success of programs, campaigns, and customer segments, providing clear recommendations for optimization.
  • Enhance process efficiency across marketing functions, from planning to execution and review.
  • Oversee all CRM reporting and analysis, sharing insights and performance metrics with the marketing team and relevant stakeholders.
  • Manage relationships with external partners that contribute to database marketing and direct marketing efforts.
  • Stay informed about competitive initiatives and industry trends, applying best practices in CRM.
Qualifications:
  • Bachelor's Degree in Marketing, Business Administration, or a related field.
  • Experience with Salesforce Marketing Cloud.
  • 8+ years of experience in marketing or advertising.
  • 5+ years of experience in CRM for a multi-channel brand.
  • Knowledge of direct marketing best practices and the management of large customer databases.
  • High proficiency with campaign management tools such as TCRM, UNICA, or SAS.
  • Familiarity with reporting tools like Cognos, Looker, or Periscope.
  • Strong analytical, prioritization, interpersonal, problem-solving, presentation, and planning skills.
  • Excellent verbal and written communication abilities.
  • Proven collaborative skills and the ability to work effectively within a team.
  • Capability to influence peers and senior management.
  • Aptitude for thriving in a fast-paced, deadline-driven environment.
  • Self-motivated with a keen attention to detail, deadlines, and reporting.