Market Development Manager

6 days ago

Worcester, Massachusetts, United States Let AllegiantVETS Full time
Job Title: Market Manager

Let AllegiantVETS is seeking a highly skilled Market Manager to drive product marketing, business development, and promotional efforts aimed at expanding business within government sectors at the local, state, and federal levels.

Key Responsibilities:
  • Develop and implement strategies to grow business opportunities within government sectors and explore new markets for existing product lines.
  • Collaborate with product managers, engineering, production, and quality teams to align market strategies with overall business objectives.
  • Identify and optimize government distribution channels, streamlining the purchasing process and maximizing sales opportunities.
  • Provide input into product development and lifecycle management based on government market needs.
  • Coordinate promotional activities such as advertising campaigns, product announcements, website content updates, and public relations efforts.
  • Respond to product-related inquiries, offering necessary specifications, drawings, and cost estimates to government entities.
  • Support Regional Managers by providing product samples, technical documents, and responding to product-specific requests.
  • Oversee government contract administration, ensuring compliance with purchasing requirements and regulations.
  • Deliver product training to internal teams and external partners when necessary.
  • Lead trade show participation, including preparation, setup, and representation at events.
  • Travel as needed to attend trade shows and meet with customers.
  • Provide regular reports on market trends, sales forecasts, and marketing strategies to senior management.
  • Develop and execute an annual market and business plan aimed at increasing market share in the government sector.
Requirements:
  • Strong knowledge of marketing strategies, business development, and sales, with a focus on government markets.
  • Excellent communication skills, both verbal and written, with a strong emphasis on public relations and professional writing.
  • Highly organized with the ability to manage multiple projects and priorities simultaneously.
  • Proficient in Microsoft Office Suite (Excel, Word, PowerPoint).
  • Bachelor's Degree required.
  • A minimum of 5 years of experience in marketing, business development, or a related field, with a focus on government markets preferred.
  • Experience with government contracts and compliance is highly desirable.
  • Specialized training or certifications in relevant areas are a plus.

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