Content Marketing Strategist

1 day ago


Raleigh, North Carolina, United States WTW inc. Full time
Content Marketing Specialist

We're seeking a creative and detail-oriented professional to join our team as a Content Marketing Specialist. This role involves developing content to support our overall business strategy, working closely with the Content Director, Content Marketing Specialists, and internal marketing teams.

Key Responsibilities:
  • Develop and implement content marketing strategies to engage target audiences and drive business results.
  • Write and edit high-quality content, including website copy, social media posts, and marketing materials.
  • Collaborate with cross-functional teams to ensure content alignment with business objectives.
  • Stay up-to-date with industry trends, competitor activity, and best practices in content marketing.
  • Utilize data and analytics to inform content decisions and measure campaign effectiveness.
Requirements:
  • Bachelor's degree in English, Journalism, Business, Marketing, or related field.
  • 3-5+ years of content development or marketing experience in a professional setting.
  • Excellent verbal and written communication skills, interpersonal skills, and positive attitude.
  • Ability to adapt writing tone and style based on a particular brand or audience.
  • Basic understanding of content management systems (CMS) and project management tools.

T RANZACT, a WTW Company, is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.



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