Marketing Strategist

3 weeks ago

Raleigh, North Carolina, United States Levitate Full time
{"title": "Marketing Specialist Role at Levitate", "description": "Unlock Your Potential at Levitate

At Levitate, we're on a mission to help small businesses grow and thrive. Our team is passionate about creating a work environment that fosters friendship, enthusiasm, intelligence, and drive. We prioritize helping our staff identify their strengths and find genuine fulfillment in their roles.

Key Responsibilities:
  • Product Marketing Collateral: Develop and maintain marketing materials such as case studies, slide decks, and other assets for internal teams and the sales team to utilize in client interactions.
  • Tradeshow Strategy and Execution: Plan, strategize, and execute company participation in industry tradeshows, ensuring maximum brand exposure and lead generation.
  • Testimonial and Case Study Collection: Gather and curate customer testimonials and case studies to be used in marketing efforts and product promotions.
  • Product Positioning and Messaging: Develop clear and compelling product positioning and messaging that resonates with target audiences and differentiates our offerings in the market.
  • Content Development: Create engaging marketing content that supports product launches, campaigns, and sales initiatives.
  • Sales Enablement: Equip the sales team with the necessary tools, resources, and training to effectively sell our products, including the development of sales decks, one-pagers, and other assets.
  • Performance Measurement: Track and analyze key performance metrics to assess the effectiveness of marketing initiatives and make data-driven decisions for improvement.
  • Cross-Functional Collaboration: Work closely with sales, success, and other departments to ensure alignment and cohesive execution of marketing strategies.
  • Branding and Creative Design: Support the maintenance and alignment of branding guidelines and creative assets to ensure consistency across all marketing materials.
Requirements:
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 3+ years of experience in marketing or related roles.
  • Proven experience in event planning and execution.
  • Strong writing and content creation skills.
  • Excellent communication and collaboration abilities.
  • Ability to analyze and interpret data to make informed decisions.
  • Excellent problem-solving skills.
  • Proficiency in creative design tools (e.g., Canva and Adobe Creative Suite).

This role is in-office/hybrid with up to 20% travel required for tradeshows and events.

", "requirements": "Requirements:
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 3+ years of experience in marketing or related roles.
  • Proven experience in event planning and execution.
  • Strong writing and content creation skills.
  • Excellent communication and collaboration abilities.
  • Ability to analyze and interpret data to make informed decisions.
  • Excellent problem-solving skills.
  • Proficiency in creative design tools (e.g., Canva and Adobe Creative Suite).
", "work_environment": "

This role is in-office/hybrid with up to 20% travel required for tradeshows and events.

", "lang_code": "en-US"}

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