Growth Marketing Strategist

2 weeks ago

Raleigh, North Carolina, United States Citrix Systems Inc Full time
Job Title: Lead Growth Marketing Manager

We are seeking a highly skilled and experienced Lead Growth Marketing Manager to join our team at Citrix Systems Inc. As a key member of our marketing team, you will be responsible for driving the strategic integrated approach to campaigns that include both digital and sales touches, as well as advancing the existing opportunities for the sales team within targeted account lists.

Your Goal:

Drive impactful multi-channel campaigns to maximize conversion throughout the funnel.

Role Overview:

The ideal candidate for this role will be a self-starter who is passionate about B2B marketing and eager to help us create growth for our high-performing and fast-paced SaaS business.

Key Responsibilities:
  • Develop and execute integrated multi-channel growth campaigns that drive conversions and maximize ROI.
  • Foster strong collaboration with sales, product marketing, and digital SMEs to identify, prospect, and nurture target accounts and pass marketing qualified leads to Sales.
  • Use deep knowledge of the SaaS buying journey to identify and map key decision makers and influencers to the messages and channels at the right moment in that journey.
  • Lead the marketing efforts around key product announcements and releases, partnering closely with teams throughout ShareFile to ensure a coordinated GTM launch, alignment on goals and KPIs, and presentation of results.
  • Work cross-functionally with product marketing and content marketing to help inform content strategy, develop campaign-specific messaging, and align marketing programs with ongoing marketing initiatives.
  • Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.
  • Measure and report on the success of campaigns, optimizing approach based on real-time analytics and data.
Requirements:
  • 8+ years of professional experience with a demonstrated track record of success with developing and executing digital growth marketing campaigns.
  • BA/BS in marketing, advertising, communications, or related field.
  • Considerable expertise in developing and managing multiple marketing programs simultaneously.
  • Experience driving digital growth campaigns for SaaS, and working with SaaS B2B sales teams.
  • Excellent presentation, communication, verbal/written, and relationship building skills.
  • Ability to develop effective partnerships and influence colleagues across cross-functional teams at all levels within a dynamic and growth-oriented environment.
  • Strong analytical and critical thinking skills and a data-driven mindset.
  • Skilled at translating business needs into digital strategy and communicating that strategy effectively to marketing and sales.
  • Ability to be flexible and amenable to change.
Preferred Qualifications:
  • MBA a plus.

  • Digital Marketing Strategist

    3 weeks ago

    Raleigh, North Carolina, United States VisionPoint Marketing Full time

    About the RoleVisionPoint Marketing is a leading marketing agency specializing in higher education marketing. We're seeking a skilled Digital Marketing Specialist to join our Media Team and contribute to the successful creation, launch, and optimization of campaigns within their designated specialty.Key ResponsibilitiesCollaborate with Marketing Strategists...

  • Marketing Strategist

    3 weeks ago

    Raleigh, North Carolina, United States Rose International Full time

    Job DescriptionJob Summary: We are seeking a highly skilled Marketing Strategist to join our team at Rose International. As a Marketing Strategist, you will be responsible for developing and implementing marketing strategies to drive business growth and revenue.Key Responsibilities:Develop and Implement Marketing Strategies: Conduct market research to...

  • Growth Marketing Strategist

    2 weeks ago

    Raleigh, North Carolina, United States Citrix Systems Inc Full time

    Job Title: Lead Growth Marketing ManagerWe are seeking a highly skilled and experienced Lead Growth Marketing Manager to join our team at Citrix Systems Inc. As a key member of our marketing team, you will be responsible for driving the strategic integrated approach to campaigns that include both digital and sales touches, as well as advancing the existing...

  • Growth Marketing Strategist

    2 weeks ago

    Raleigh, North Carolina, United States Avolve Software Group Full time

    Job Title: Growth Marketing ManagerWe are seeking a highly skilled Growth Marketing Manager to join our team at Avolve Software Group. As a key member of our marketing team, you will be responsible for developing and executing multi-channel campaigns to drive leads and revenue growth.Responsibilities:Manage the marketing lead generation funnel to drive...

  • Growth Marketing Strategist

    2 weeks ago

    Raleigh, North Carolina, United States Avolve Software Group Full time

    Job Title: Growth Marketing ManagerWe are seeking a highly skilled Growth Marketing Manager to join our team at Avolve Software Group. As a key member of our marketing team, you will be responsible for developing and executing multi-channel campaigns to drive leads and revenue growth.Key Responsibilities:Manage the marketing lead generation funnel to drive...

  • Digital Marketing Professional

    4 weeks ago

    Raleigh, North Carolina, United States VisionPoint Marketing Full time

    About the RoleVisionPoint Marketing is a leading marketing agency specializing in higher education marketing. We are seeking a highly skilled Digital Marketing Specialist to join our Media Team.Key ResponsibilitiesCollaborate with Marketing Strategists and Account Directors to execute digital marketing strategies and plans for VisionPoint's clients.Develop...

  • Lifecycle Marketing Growth Strategist

    3 weeks ago

    Raleigh, North Carolina, United States WP Engine Full time

    About the RoleWe're seeking a seasoned Lifecycle Marketing Growth Lead to join our team at WP Engine. As a key member of our marketing organization, you'll play a pivotal role in driving revenue growth by developing and optimizing lifecycle campaigns that monetize our existing customer base.Key ResponsibilitiesDevelop and refine lifecycle campaigns for...

  • Marketing Strategist

    4 weeks ago

    Raleigh, North Carolina, United States Levitate Full time

    About LevitateLevitate is a dynamic and entrepreneurial company that prioritizes helping small businesses grow and thrive. Our employees share a common mission and goal, which is to make the world a more creative and entrepreneurial place. We achieve this by keeping our company's five core values at the center of everything we do:Creating MagicShowing...

  • SEO Strategist

    3 weeks ago

    Raleigh, North Carolina, United States Go Fish Digital Full time

    About the RoleWe are seeking a highly skilled and motivated SEO Strategist to join our team at Go Fish Digital. As an SEO Strategist, you will be responsible for creating and executing SEO strategies that align with our client's key performance indicators (KPIs). You will oversee tactical work and execute strategy for technical and on-page deliverables...

  • Digital Marketing Professional

    2 weeks ago

    Raleigh, North Carolina, United States VisionPoint Marketing Full time

    About the RoleVisionPoint Marketing is a leading marketing agency specializing in higher education marketing. We are seeking a highly skilled Digital Marketing Specialist to join our Media Team.Key ResponsibilitiesCollaborate with Marketing Strategists and Account Directors to execute digital marketing strategies and plans for VisionPoint's clients.Execute...

  • Digital Media Strategist, Paid Search

    4 weeks ago

    Raleigh, North Carolina, United States VisionPoint Marketing Full time

    About the RoleVisionPoint Marketing, a leading Google Premier Partner, is a full-service marketing agency specializing in higher education marketing. We partner with colleges and universities nationwide to help them achieve their marketing and enrollment goals. Our portfolio features a range of award-winning campaigns and projects showcased at national...

  • Senior Digital Marketing Strategist

    6 days ago

    Raleigh, North Carolina, United States ROI Revolution Full time

    About the RoleWe are seeking a highly skilled Senior Digital Marketing Analyst to join our team at ROI Revolution. As a Senior Digital Marketing Analyst, you will play a key role in driving value for our clients by developing, managing, and optimizing effective digital marketing campaigns across search, shopping, display, and video channels.Key...

  • Senior Media Strategist

    2 days ago

    Raleigh, North Carolina, United States Media Two Full time

    Job OpportunityMedia Two is seeking a highly skilled Paid Search Strategist to join our team. As a key member of our digital marketing team, you will be responsible for developing and implementing effective paid search campaigns to drive business growth and revenue.Key Responsibilities:Develop and execute paid search strategies to achieve client goals and...

  • Senior Account Executive/Brand Strategist

    2 days ago

    Raleigh, North Carolina, United States Curtis Media Full time

    Senior Account Executive/Brand StrategistWe are seeking a highly motivated and results-driven Senior Account Executive/Brand Strategist to join our team at Curtis Media. As a key member of our sales team, you will be responsible for driving revenue growth and achieving sales goals through the development of new business opportunities and the management of...

  • Growth Marketing Manager

    6 days ago

    Raleigh, North Carolina, United States Avolve Software Group Full time

    About the RoleWe are seeking a highly skilled Growth Marketing Manager to join our team at Avolve Software Group. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns to drive lead generation and revenue growth.Key ResponsibilitiesDevelop and execute multi-channel marketing campaigns to drive lead...

  • Director of Growth Marketing

    7 days ago

    Raleigh, North Carolina, United States Veralto Full time

    About the Role:The Senior Director, Growth Marketing is a high-impact position in the marketing organization, responsible for building and optimizing performance marketing strategies across channels, including paid advertising, organic search, CRM, email marketing, social media, and analytics.This role will lead the team responsible for analyzing real-time...

  • Marketing Analytics Manager

    7 days ago

    Raleigh, North Carolina, United States 919 Marketing Full time

    Job Title: Marketing Analytics ManagerWe are seeking a highly skilled Marketing Analytics Manager to join our team at 919 Marketing. As a key member of our digital marketing team, you will be responsible for analyzing and interpreting complex data to inform marketing strategies and drive business growth.Key Responsibilities:Develop and maintain advanced...

  • Marketing Operations Strategist

    2 weeks ago

    Raleigh, North Carolina, United States VirtualVocations Full time

    Marketing Operations Specialist Job Description at VirtualVocations **Key Responsibilities:** * Manage and maintain the Pardot system, including user account management and troubleshooting, to ensure seamless marketing operations. * Oversee email campaign management, ensuring compliance with best practices and legal regulations, to maintain a strong online...

  • Digital Marketing Strategist

    3 weeks ago

    Raleigh, North Carolina, United States Cloud Software Group Full time

    About the RoleWe're seeking a seasoned digital and demand marketing leader to join our dynamic marketing team at Cloud Software Group. As a key member of our team, you'll have the opportunity to drive growth and innovation while making a significant impact on our business.Key ResponsibilitiesDevelop and implement comprehensive demand generation strategies...

  • Marketing Data Analyst

    2 weeks ago

    Raleigh, North Carolina, United States 919 Marketing Full time

    Job OverviewWe are seeking a highly skilled Marketing Analyst to join our team at 919 Marketing. As a Marketing Analyst, you will play a critical role in monitoring and analyzing data across client campaigns, identifying areas of opportunity, and providing actionable insights to drive business growth.Key ResponsibilitiesMonitor and report on client campaign...