SEO Content Strategist

23 hours ago

Raleigh, North Carolina, United States Guidebook Full time
About Guidebook

Guidebook is a cutting-edge mobile application builder that empowers users to create intuitive and engaging apps without requiring technical expertise. With a user-friendly interface and a robust feature set, Guidebook has become the go-to solution for thousands of organizations worldwide, including universities, event planners, and corporate training programs.

Our mission is to connect people with the resources they need to enhance their experiences, both in-person and virtually. We strive to create mobile apps that are not only informative but also engaging and easy to use.

About the Job

We are seeking a highly skilled SEO Content Strategist to join our marketing team. As a key member of our team, you will be responsible for developing and executing a comprehensive SEO strategy that drives results and enhances our brand voice.

Key Responsibilities:

  • Develop and optimize SEO-focused content using tools like SEMrush and Screaming Frog
  • Create and iterate email marketing campaigns, analyzing performance and making data-driven decisions
  • Collaborate closely with the sales team to understand customer needs and develop targeted marketing strategies
  • Execute and improve social media strategies, including building and maintaining social calendars and demonstrating progress
  • Manage projects alongside the marketing team using a structured project management process

Requirements:

  • Minimum 4 years of content writing experience
  • Minimum 2 years of B2B marketing experience, ideally in a SaaS environment
  • Experience with SEO tools like SEMrush, Screaming Frog, and Google Analytics
  • Proven ability to use data to inform marketing decisions and drive results
  • Strong analytical and creative skills, with a passion for staying up-to-date with the latest marketing trends
What You'll Do in the First 3 Months

Develop a solid understanding of our product, customers, and SEO strategy

Establish relationships with the sales and product teams, actively participating in cross-functional meetings

Join customer interviews to gather valuable insights and jump into content creation

Take ownership of onsite SEO, looking for low-hanging fruit opportunities

What You'll Do in the First 6 Months

Analyze and optimize content for SEO, measuring rankings and setting targets

Regularly update email marketing campaigns based on performance data

Execute test campaigns to refine messaging and improve engagement

Create and launch a social media calendar

What You'll Do in the First 12 Months

Establish SEO and email marketing as key drivers of marketing results, with measurable success

Refine and standardize best practices for content creation and SEO strategies

Build out automation for scalable email and social media strategies

Deliver consistent improvements in SEO rankings and performance metrics

Lead efforts to maintain and enhance brand voice across marketing channels

Demonstrate strong campaign performance through detailed reporting and analysis

Perks

We offer a comprehensive benefits package, including medical, dental, and vision coverage, short-term and long-term disability benefits, unlimited vacation time, and a 401(k) program with matching benefit. We also offer stock options and a flexible work environment that allows you to customize your workstation to suit your needs.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Compensation

The salary range for this role is $60,000-75,000 annually, depending on relevant experience, with variable quarterly bonuses.

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