Marketing Operations Manager

2 months ago


Durham, North Carolina, United States Fortrea Full time
Marketing Operations Manager

Fortrea is seeking a highly skilled Marketing Operations Manager to lead our marketing processes and technology initiatives. As a key member of our marketing team, you will be responsible for optimizing our Pardot/Salesforce ecosystem, transitioning our systems to HubSpot, and driving data-driven marketing strategies.

Key Responsibilities:
  • Identify and implement new marketing technologies to enhance efficiency and effectiveness.
  • Coordinate with the Salesforce system administrator to integrate and optimize Pardot/Salesforce functionalities.
  • Manage incoming leads and coordinate the handoff to sales, ensuring data accuracy and cleanliness within the Pardot/Salesforce ecosystem.
  • Develop and manage lead scoring models to prioritize and route leads effectively.
  • Implement and oversee campaign automation processes to streamline marketing efforts.
Requirements and Skills:
  • BS/MS degree in marketing, business, finance, computer science, or a related field.
  • 5+ years of experience with marketing automation tools, particularly Pardot and HubSpot.
  • Experience with Salesforce and its integration with marketing automation platforms.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent project management and organizational skills.
  • Strong communication and interpersonal skills.
  • Proven experience in lead scoring, campaign automation, lead routing, and data cleansing.
Benefits:

Fortrea offers a comprehensive benefits package, including medical, dental, vision, life, STD/LTD, 401(K), paid time off (PTO) or flexible time off (FTO), and company bonus where applicable.

For more detailed information, please click here.

Fortrea is an Equal Opportunity Employer and does not discriminate based on race, religion, color, national origin, gender, family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic.



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