Marketing Operations Manager

4 days ago


Durham, North Carolina, United States Fortrea Full time

As a leading global contract research organization (CRO), Fortrea is dedicated to delivering innovative solutions for pharmaceutical, biotechnology, and medical device customers. We are seeking a highly skilled Marketing Operations Manager to join our team and drive our marketing efforts forward.

Key Responsibilities:
  • Develop and implement marketing strategies to enhance our brand presence and drive business growth.
  • Lead the optimization of our marketing processes and technology initiatives, ensuring seamless integration and functionality of all marketing tools.
  • Collaborate with cross-functional teams to align strategies and objectives, ensuring data accuracy and cleanliness within our marketing ecosystem.
  • Manage incoming leads and coordinate the handoff to sales, ensuring effective lead routing and prioritization.
  • Develop and maintain reporting and KPI dashboards to evaluate the effectiveness of our marketing campaigns and channels.
Requirements and Skills:
  • BS/MS degree in marketing, business, finance, computer science, or a related field.
  • 5+ years of experience with marketing automation tools, particularly Pardot and HubSpot.
  • Experience with Salesforce and its integration with marketing automation platforms.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent project management and organizational skills.
  • Strong communication and interpersonal skills.
What We Offer:
  • A competitive salary range of $100K-$125K.
  • A comprehensive benefits package, including medical, dental, vision, life, STD/LTD, 401(K), and paid time off.
  • The opportunity to work with a dynamic and innovative team, driving meaningful change in the clinical trials industry.
About Fortrea:

Fortrea is a global contract research organization (CRO) dedicated to delivering innovative solutions for pharmaceutical, biotechnology, and medical device customers. We are passionate about overcoming barriers in clinical trials and revolutionizing the development process to ensure the swift delivery of life-changing ideas and therapies to patients in need.



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