CABENUVA Marketing Manager

5 days ago

Durham, North Carolina, United States ViiV Healthcare Full time
About ViiV Healthcare

ViiV Healthcare is a global specialty HIV company, dedicated to researching and delivering new medicines for people living with, and at risk of, HIV. Our mission is to leave no person living with HIV behind, and we strive to be a trusted partner for all people affected by HIV.

Job Summary

We are seeking a highly motivated and experienced Direct-to-Consumer Marketing Manager to lead the development and execution of key consumer marketing activities and digital solutions for CABENUVA. The ideal candidate will have a passion for marketing excellence and the ability to ensure our campaigns are patient-centered, innovative, and competitive.

Key Responsibilities
  • Lead key direct-to-consumer marketing activities and solutions, including digital/social execution, TV, digital, programmatic, point of care, and other tactics to help achieve brand goals.
  • Understand people living with HIV, the competitive landscape, and complex trends in the US marketplace to effectively contribute to the development, approval, and deployment of strategic marketing campaigns and materials.
  • Assist in the evolution of the customer journey and content strategy to reach patients in moments that matter.
  • Foster collaborative relationships across brand and cross-functional teams, networks, and build alliances.
  • Manage projects through promotional review and the Copy Approval system.
  • Manage agency partners in the development of creative and execution of tactical plans; evaluate and set project budgets, establish detailed timelines, and ensure on-time project delivery.
  • Identify/build effective relationships with internal/external stakeholders that are grounded in trust and mutual respect.
  • Develop KPIs, track performance, and optimize marketing programs for maximum impact.
  • Effectively lead internal cross-functional teams, including Copy Approval, external partners, and project teams to achieve maximum results that drive the business.
Requirements
  • Bachelor's degree or equivalent in Business, Marketing, or related discipline.
  • 4+ years of US-based pharmaceutical industry experience in marketing and/or related commercial roles.
  • Experience working with and managing external agencies.
  • Experience in creating product messaging and developing tactics.
  • Experience in effectively navigating Copy Approval/MLR process.
  • Experience navigating internal processes, managing multiple priorities, and keeping projects on track to meet deadlines.
Preferred Qualifications
  • Graduate Degree level (e.g., MBA) or equivalent experience.
  • Prior HIV pharmaceutical experience.
  • Prior specialty pharmaceutical experience specifically long-acting injectables.
  • Demonstrated ability to effectively work in a matrix team environment (i.e., Copy Approval Team, brand marketing, sales, training, medical, insights, and analytics, etc.).
  • Media planning knowledge across multiple channels.
  • Strong project management and demonstrated analytical skills.
  • Ability to work independently, with minimal direction.
  • High level of motivation and a strong ability to find creative solutions to unstructured situations.
  • Knowledge and practical application of compliance acumen in the pharmaceutical space.
  • Excellent communication (written & verbal), interpersonal influencing skills, and prioritization skills.

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