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2 months ago
Salem Media Group, Inc. is seeking a highly motivated and experienced Media Strategist and Account Executive to join our team. As a key member of our sales team, you will be responsible for selling and managing our multi-media marketing solutions to local small and medium-sized businesses.
Key Responsibilities- Prospecting and Sales: Identify and pursue new business opportunities with local and regional businesses, including decision makers, setting meetings, analyzing client needs, and creating and delivering compelling and strategic advertising presentations that address client objectives.
- Market Research and Trends: Stay current on all local digital marketing trends and opportunities, and research and analyze the competitive landscape to identify areas for growth and improvement.
- Proposal Development and Presentation: Create and present strategic marketing proposals for key accounts and new business decision makers, highlighting the value and benefits of our multi-media marketing solutions.
- Revenue Projections and Budget Management: Accurately project revenues, meet and exceed monthly budgets for all product lines, and exceed annual budgets.
- Proven Sales Track Record: A demonstrated track record of exceeding sales goals in both on-air and online media.
- Digital Product Knowledge: Demonstrated knowledge of digital products and how they are positioned and sold in the marketplace.
- Sales Skills and Experience: A demonstrated application and success in selling Search Engine Marketing (SEM), Search Engine Optimization (SEO), Target Display, OTT/CTV, social media, Email Marketing, Chat, Website Development, and others.
- Business Understanding: A demonstrated ability to understand categories of businesses to prospect in, and a history of doing in-depth needs analysis designed to uncover a client's needs and then provide the right solution(s) to fit that need and show data that corroborates and justifies the sale.
- Communication Skills: Excellent written and verbal communication skills and the ability to present multi-varied solutions to groups of people as needed.
- Business Development: A proven track record of developing a business marketing strategy for local and regional clients.
- Professionalism: Maintain an appropriate professional appearance and demeanor.
- Diversity and Inclusion: A demonstrated ability to work with a diverse group of clients.
- Competitive Compensation: Competitive pay structure based on experience.
- Health and Wellness: Health, dental, vision, and life insurance.
- Retirement Plan: 401(k) retirement plan.
- Time Off: Paid holidays and vacation time.