Account Executive, KSBY

4 weeks ago

San Luis Obispo, California, United States The E.W. Scripps Company Full time
About the Role

We are seeking a highly motivated and results-driven Account Executive to join our team at KSBY in San Luis Obispo, CA. As an Account Executive, you will be responsible for selling advertising solutions to local and regional businesses and advertising agencies.

Key Responsibilities
  • Sell advertising solutions to local and regional businesses and advertising agencies.
  • Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
  • In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available.
  • Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
  • Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
  • Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
  • Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due.
  • Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
  • Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
  • Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
  • Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts
Requirements
  • BS/BA in related discipline preferred or equivalent years of experience
  • Generally, 2+ years of proven sales success preferred
  • Experience in strategic account management, broadcast ratings and digital execution preferred
  • Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits
About Us

The E.W. Scripps Company is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is: "Give light and the people will find their own way."

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