Clinical Liaison Specialist

4 days ago

San Antonio, Texas, United States Nexus Health Systems Full time
Job Title: Clinical Liaison

The Clinical Liaison is a key member of the Nexus Health Systems team, responsible for developing and implementing marketing plans to achieve budgeted admits. This role serves as the primary marketing representative for the facility, conducting clinical assessments of potential referrals and serving as a liaison between facility personnel and the families of referrals and other professionals in the community.

Key Responsibilities:
  • Develop and implement quarterly marketing plans to achieve budgeted admits.
  • Conduct sales calls to existing and potential referral sources and record call activity into the system.
  • Track physician non-monetary items for compliance and submit to Marketing Directors.
  • Establish and cultivate professional relationships with referral sources to generate repeat referral opportunities.
  • Seek out managed care opportunities and work with NCH Director of Professional Relations to cultivate the same.
  • Complete weekly calendars and contact reports with timely submission per departmental direction.
  • Attend conferences and professional seminars as requested to promote the facility.
  • Provide timely and detailed input to the marketing budget.
  • Consistently complete and maintain data in the CRM (MarketWare).
  • Demonstrate knowledge of the hospital and marketplace to stay abreast of healthcare changes and trends.
  • Perform competitive analysis of competitor facilities periodically.
  • Conduct presentations and tours of the facility to potential referral sources and families.
  • Perform clinical assessments to determine the appropriateness and acceptance of potential admissions.
  • Maintain timely attendance and active participation in Nexus marketing education events.
  • Cost-effectively perform marketing duties, consult with director on plans, costs, and options before scheduling events/placing orders, submit expense reports quickly, and adhere to company policies on approved expenses.
  • Maintain knowledge of community resources.
  • Effectively, timely, and accurately report and/or communicate activities, progress, issues, and/or concerns to CEO, VP, Sales, and Area Sales Director as appropriate.
  • Work with the facility Marketing Director and VP of Sales and Marketing on an ongoing basis regarding concerns and issues which impact census building in the facility, respond to requests, participate in field ride along and training, etc.
Position Qualifications:
  • Bachelor's degree preferred.
  • At least one year of experience in a related field, including two years of clinical experience.
  • Background experience with case management or rehabilitation nursing and referral development required.
  • Minimum of two years of marketing responsibility and referral development in the healthcare industry required.

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