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Clinical Liaison Representative
2 months ago
Nexus Health Systems is seeking a highly skilled Clinical Liaison Representative to join our team. As a key member of our marketing and referral development team, you will be responsible for developing and implementing quarterly marketing plans to achieve budgeted admits.
Key Responsibilities:- Develop and implement quarterly marketing plans with goals designed to achieve budgeted admits.
- Achieve quarterly goals by conducting sales calls to existing and potential referral sources and recording call activity into the system.
- Track physician non-monetary items for compliance and submit to Marketing Directors.
- Establish and cultivate professional relationships with referral sources to generate repeat referral opportunities.
- Seek out managed care opportunities and work with NCH Director of Professional Relations to cultivate the same.
- Complete weekly calendars and contact reports with timely submission per departmental direction.
- Attend conferences and professional seminars as requested to promote the facility.
- Provide timely and detailed input to the marketing budget.
- Consistently complete and maintain data in the CRM (MarketWare).
- Demonstrate knowledge of the hospital and marketplace to stay abreast of healthcare changes and/or trends.
- Perform competitive analysis of competitor facilities periodically.
- Conduct presentations and tours of the facility to potential referral sources and families.
- Perform clinical assessments to determine the appropriateness and acceptance of potential admissions.
- Maintain timely attendance and active participation in Nexus marketing education events.
- Cost-effectively perform marketing duties, consult director on plans, costs, and options before scheduling events/placing orders, submit expense reports quickly, and adhere to company policies on approved expenses.
- Maintain knowledge of community resources.
- Effectively, timely, and accurately report and/or communicate activities, progress, issues and/or concerns to CEO, VP, Sales, and Area Sales Director as appropriate.
- Work with the facility Marketing Director and VP of Sales and Marketing on an ongoing basis regarding concerns and issues which impact census building in the facility, respond to requests, participate in field ride along and training, etc.
- Assist in contract negotiations with Director of Managed Care when requested between potential referral sources and facility case manager.
- Demonstrate knowledge and awareness of licensing regulations and third-party payor information.
- Work closely with all Nexus facility personnel and related staff in coordination/cross coordination of referrals, evaluations, and marketing activities.
- Look for the facility's need and opportunity to package programs with clinical, nursing, and medical directors to market-specific diagnosis-based services.
- Develop strategic annual and 90-day sales plans based upon budgeted census needs, payor mix, and patient mix.
- Provide administrative support to the TNA Education Unit Program Director regarding CEU Courses.
- Schedule, coordinate, and promote educational/CEU activities to referral sources to support ongoing professional development.
- Collaborate with Nexus marketing representatives for CEU presentations and other integrated marketing efforts.
- Assist in identifying any need for Nursing Education.
- Consistently maintain knowledge of and attend education related to the TNA and ANCC COA criteria.
- Maintain responsibility for adherence to TNA and ANCC COA criteria.
- Consistently follow the established Continuing Nursing Education process for developing, delivering, and evaluating offered activities' effectiveness.
- Collaboratively plan Continuing Nurse Education activities with at one additional Lead Nurse Planner/Nurse Planner.
- Consistently complete all required paperwork in a timely manner.
- Access and check email/webmail each shift when working to keep information.
- Working knowledge of Admission Criteria for Nexus facilities.
- Perform other duties as assigned.
- Bachelor's degree preferred.
- At least one year of experience in a related field, including two years of clinical experience.
- Background experience with case management or rehabilitation nursing and referral development required.
- Minimum of two years of marketing responsibility and referral development in the healthcare industry required.
- Not Required- Licensed Vocational Nurse (LVN) or Registered Nurse (RN) in the state of practice, preferred.
