Lead Marketing Strategist

2 weeks ago


Oklahoma City, Oklahoma, United States Oklahoma Society of CPAs Full time

Are You a Visionary Marketer?

We are in search of a Senior Marketing Specialist who possesses a flair for storytelling and a genuine enthusiasm for engaging with diverse audiences. If you excel in fast-paced settings where innovation thrives, this role is designed for you.

About Our Organization

At the Oklahoma Society of CPAs, we recognize the significance of impactful narratives and the influence of strong connections.

Our outreach extends beyond our members, engaging with the public, legislators, and media to foster enduring relationships. Our mission is to enhance the CPA profession and contribute positively to our state and nation, and we require a creative powerhouse to help articulate our vision.

Your Responsibilities Will Include:

  • Content Creation: Develop and oversee high-quality content for various channels, including email campaigns, social media, digital articles, websites, and print materials.
  • Engagement Strategies: Design persuasive messages tailored to our target demographics to enhance engagement and conversion across all platforms.
  • Brand Consistency: Maintain uniform messaging and branding across all channels, utilizing the unique advantages of each medium.
  • Event Marketing: Create and execute promotional strategies for events that captivate and inspire attendees.
  • Performance Analysis: Track and evaluate content performance metrics, applying insights to refine and enhance content strategies.
  • Team Collaboration: Partner closely with communications, education, and membership teams to ensure integrated marketing efforts.
  • Strategic Development: Formulate and implement a comprehensive content marketing strategy, including budgeting and promotional timelines that align with our organizational objectives.

Qualifications We Seek:

  • Experience: A minimum of 3 years in content development or digital marketing.
  • Exceptional Writing Skills: Strong writing and editing capabilities, with attention to detail and a creative touch.
  • Content Versatility: Ability to create engaging content across multiple platforms, including email, social media, blogs, websites, and print. Familiarity with tools like ChatGPT and Adobe Creative Suite/Canva is a plus.
  • Analytical Skills: Proficient in analytics tools such as Meta Business Manager, HubSpot, and Google Analytics to assess content performance and guide strategic decisions.
  • Interpersonal Skills: Strong ability to work collaboratively in a team-oriented environment.
  • Innovative Mindset: A proactive approach to discovering new content opportunities and staying ahead of industry trends.

Why Consider This Opportunity?

We are committed to evolving alongside the changing landscape of our industry. Our focus is on fostering:

  • A Dynamic Work Environment: We embrace creativity and are open to evolving our processes to enhance our outcomes and opportunities.
  • A Collaborative Culture: Engage with a dedicated team of professionals who share a positive outlook.
  • Meaningful Contributions: Play a vital role in shaping our brand narrative and supporting an entire industry dedicated to the financial well-being of the public and businesses in Oklahoma.

Are You Ready to Make an Impact?

We are an equal-opportunity employer, celebrating diversity and committed to fostering an inclusive environment for all employees.


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