Product Marketing Manager

4 weeks ago


San Francisco, California, United States Snorkel AI Full time
About the Role

Snorkel AI is seeking a Product Marketing Manager to lead the development and execution of marketing strategies for our AI data development platform, Snorkel Flow. The ideal candidate will have a strong technical background and/or deep knowledge of AI and LLMs, with experience creating compelling marketing materials and messaging.

Responsibilities:
  • Develop and execute marketing strategies to drive awareness and interest in Snorkel Flow, including product demos, presentations, whitepapers, datasheets, case studies, solution briefs, blogs, and social media posts.
  • Collaborate with sales, marketing, product, and engineering teams to align on product positioning and go-to-market strategies.
  • Support sales enablement with training, objection handling, competitive analysis, and other assets to help the sales team communicate the value of Snorkel Flow.
  • Perform market and technology research to understand AI trends, how the landscape is changing, and how customers are adopting AI.
  • Transform complex technical capabilities into meaningful messages to support marketing programs and campaign development.
Expectations:
  • Deep interest in AI, especially Generative AI and LLMs.
  • Solid understanding of concepts such as LLM fine-tuning and RAG.
  • Awareness of how AI and models are used in the real world.
  • Experience creating presentations and participating in webinars.
  • Comfort with moving quickly and adapting to change priorities.
  • Excellent written and verbal communication skills, with a strong ability to tell stories.

Snorkel AI is committed to building a team that welcomes, represents, and gives opportunity to all. We believe that underrepresented communities need to play a part in shaping the future of AI and software engineering. At Snorkel AI, we actively work to create an environment that values end-to-end ownership, diverse forms of impact, and opportunities for personal growth.



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