Market Insights Analyst
2 weeks ago
Company Background
C.A. Fortune is recognized as a premier agency for consumer brands across the nation. We pride ourselves on delivering a wide array of solutions tailored to our clients' needs, encompassing everything from sales management to marketing, insights, and e-commerce.
Our Culture
At the heart of our organization are our people. We foster a culture driven by passion and purpose, allowing our team members to pursue their interests while providing exceptional service to our clients. Our commitment to our values ensures that we remain innovative, solution-oriented, and ethical in all our endeavors. We prioritize a family-friendly environment that values work-life balance, support, and diversity.
Role Summary
- The Market Insights Analyst will lead the creation and upkeep of analytics that support, monitor, and enhance both existing and new product strategies across various retail channels. This role will serve as a key resource, delivering insights necessary for optimizing pricing, promotions, distribution, merchandising, and shelf positioning.
- Work Arrangement: Hybrid
- Travel requirements are minimal, primarily for client engagements.
- We seek individuals who are dedicated to their professional growth and eager to contribute to our mission of building impactful brands that promote healthier lifestyles.
Key Responsibilities
- Conduct data analysis to derive insights and recommendations related to product strategy, placement, pricing, and promotional activities to support sales and marketing goals.
- Engage in projects involving analytics for sales performance, category assessments, overall market trends, and pricing strategies.
- Identify and substantiate opportunities within specific categories or markets using customer sales data, market research, and competitive analysis to provide actionable insights for our clients.
- Assist in the preparation of reports and presentations that effectively communicate category insights to both internal teams and external stakeholders.
- Develop regular reporting mechanisms that enable leadership to quickly grasp market dynamics and opportunities.
- Assess program effectiveness and share best practices across the organization.
Qualifications
- Familiarity with syndicated data sources such as SPINS, Nielsen, or Circana/IRI.
- Knowledge of category management principles and review processes.
- Proficiency in data visualization tools (e.g., Tableau, PowerBI) with the ability to interpret and validate visual representations of data.
- Strong skills in Microsoft Word, Excel, and PowerPoint.
- Excellent analytical and problem-solving capabilities.
- Effective communication skills, with the ability to convey complex ideas clearly and succinctly.
- Strong organizational skills and ability to manage multiple tasks efficiently.
- Proven ability to work collaboratively within a team while also being self-directed.
- Demonstrated success in achieving performance targets in a dynamic environment.
Preferred Qualifications
- Experience in the consumer packaged goods (CPG) sector, particularly in sales or analytical roles related to natural or specialty food and beverage products.
- Background in category management.
- Experience with SPINS, Nielsen, or IRI data.
Benefits
- Generous paid time off policy.
- Paid holidays throughout the year.
- Volunteer time off.
- Comprehensive parental leave policy.
- Health, dental, and vision insurance.
- Company-sponsored life insurance.
- Retirement plan with company matching.
- Flexible work arrangements.
Commitment to Diversity
C.A. Fortune is dedicated to fostering an inclusive workplace. We believe that diversity drives innovation and strengthens our connections with clients and communities. We encourage individuals from all backgrounds to apply, especially those who meet the majority of the qualifications and see alignment with their career goals.
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