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Event Marketing Manager

2 months ago

Troy, Michigan, United States Aptiv Full time
Job Title: Event Marketing Manager

The Event Marketing Manager is a key role within Aptiv, responsible for planning, analyzing, and supporting North American automotive and technology-focused events. This position requires flawless execution of selected events, ensuring seamless coordination across vendors, performance analysis, budget management, and reporting to guarantee the success of responsible events.

Key Responsibilities:
  • Collaborate with internal teams and external vendors to plan and execute events, ensuring timely and within-budget delivery.
  • Coordinate all event logistics, from internal on-site customer events to large-scale tradeshows and exhibits, utilizing event management software and tools to streamline planning and reporting processes.
  • Develop detailed event timelines and production schedules, participating in research and review of events for participation.
  • Manage day-to-day communications with the Manager, clearly defining urgent items and roadblocks to execution, and liaise with consumer and product marketing leads, commercial teams, and product teams to align event goals with appropriate technology content and company objectives.
  • Communicate effectively with external partners and vendors to ensure successful event execution and all expectations are met and delivered on, preparing presentations on event performance and insights, and delivering metrics that deliver an impactful and actionable message.
  • Budget Management: Detailed estimating skills in order to plan and deliver events to the approved budget, thorough tracking of budget and communication with both internal and external stakeholders to maximize event budget, and ability to learn internal budgeting system, PO management, and required tools to track budgets.
  • Data Collection and Analysis: Collect and analyze data from events to assess performance and identify areas for improvement, providing detailed post-event analysis and reports to stakeholders, and detailed tracking throughout the year of ongoing event performance tied into key business pursuits across business units.
  • Automotive Market Research: Conduct market research to identify trends and opportunities within the automotive event space as it relates to event execution, registration, technology, vendors, familiar with and actively monitoring competitor activities and industry developments, and tracking and on the forefront of new event technologies across relevant industries.
  • Technology Utilization: Utilize event management software and tools to streamline planning and reporting processes, staying updated with the latest technologies and tools to enhance event effectiveness.
Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum of 5-7 years of experience in event planning and analysis, preferably within the automotive or technology industry.
  • Proven track record of successfully managing and analyzing small to large-scale events.
  • Experience working with agency vendors and partners for successful partner management and communication.
  • Experience managing event and production timelines across a large-scale company and cross-channel workstreams to deliver a successful outcome.
Skills:
  • Exceptional communication and interpersonal skills.
  • Excellent organizational and project management abilities.
  • Strong analytical and problem-solving skills.
  • Understanding and delivery of performance-measured omnichannel marketing programs including events, CRM, account-based marketing, digital, social, PR, internal comms, investor relations.
  • Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and event management software (Cvent or other event management registration platform).
  • Ability to work under pressure and meet tight deadlines.

Aptiv is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law.