Product Marketing Manager

4 days ago


Troy, Michigan, United States Tyler Technologies Full time
Product Marketing Manager

Are you passionate about launching new software products and driving revenue growth? Do you thrive in a fast-paced environment where no two days are the same? As a Product Marketing Manager at Tyler Technologies, you will play a critical role in defining and executing go-to-market strategies that drive business results.

Key Responsibilities:
  • Develop and execute go-to-market strategies for new software products, including market sizing, segmentation, and competitive analysis.
  • Collaborate with cross-functional teams to define product positioning, messaging, and pricing.
  • Support the launch of new products, including coordinating launch plans, developing sales enablement materials, and tracking metrics to measure effectiveness.
  • Identify and track key market, buyer, and competitive insights to inform product development and marketing strategies.
  • Work with software partners to establish business arrangements and maintain strong working relationships.
  • Conduct win/loss reviews and provide recommendations to improve sales and marketing strategies.
Requirements:
  • 5+ years of experience in product marketing or a related field, preferably in the software industry.
  • Strong analytical skills, with experience in strategic market analysis, competitive intelligence, and business model analysis.
  • Advanced skills in Excel, Word, PowerPoint, and experience with PowerBI and MS Dynamics CRM.
  • Bachelor's degree in business, management, marketing, finance, or a related discipline, with an MBA preferred.
What We Offer:
  • A dynamic and fast-paced work environment with opportunities for growth and development.
  • A competitive salary and benefits package.
  • The chance to work with a leading provider of software solutions for the public sector.


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