Product Marketing Manager
3 weeks ago
About the Role
We are seeking a highly skilled Product Marketing Manager to join our team at Tyler Technologies. As a Product Marketing Manager, you will play a critical role in developing and executing go-to-market strategies for our software products.
Key Responsibilities
- Lead the development of go-to-market strategies, including market sizing, segmentation, and competitive analysis.
- Collaborate with cross-functional teams to launch new products, including product positioning, messaging, and packaging.
- Work with leadership to identify revenue growth opportunities and develop business cases to support them.
- Track and analyze key metrics to determine the effectiveness of product marketing activities.
- Support the sales enablement function by providing training and tools to customer-facing teams.
Requirements
- 5+ years of experience in product marketing or a related field, preferably in the software industry.
- Strong analytical skills, with experience in strategic market analysis, competitive intelligence, and business model analysis.
- Advanced skills in Excel, Word, PowerPoint, and experience with PowerBI and MS Dynamics CRM is a plus.
About Tyler Technologies
Tyler Technologies is a leading provider of software solutions for the public sector. We are committed to helping governments and schools create safer, smarter communities through our industry-leading technology.
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