Product Marketing Manager

3 weeks ago


Troy, Michigan, United States Tyler Technologies Full time
Product Marketing Manager

About the Role

We are seeking a highly skilled Product Marketing Manager to join our team at Tyler Technologies. As a Product Marketing Manager, you will play a critical role in developing and executing go-to-market strategies for our software products.

Key Responsibilities

  • Lead the development of go-to-market strategies, including market sizing, segmentation, and competitive analysis.
  • Collaborate with cross-functional teams to launch new products, including product positioning, messaging, and packaging.
  • Work with leadership to identify revenue growth opportunities and develop business cases to support them.
  • Track and analyze key metrics to determine the effectiveness of product marketing activities.
  • Support the sales enablement function by providing training and tools to customer-facing teams.

Requirements

  • 5+ years of experience in product marketing or a related field, preferably in the software industry.
  • Strong analytical skills, with experience in strategic market analysis, competitive intelligence, and business model analysis.
  • Advanced skills in Excel, Word, PowerPoint, and experience with PowerBI and MS Dynamics CRM is a plus.

About Tyler Technologies

Tyler Technologies is a leading provider of software solutions for the public sector. We are committed to helping governments and schools create safer, smarter communities through our industry-leading technology.



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