Marketing Director
3 weeks ago
About the Role:
The Marketing Manager will be responsible for carrying out marketing, outreach, and networking for the Fashion Innovation Center (FIC), including helping to develop and promote New York State's sustainable fashion industry.
Key Responsibilities:
- Develop and execute a comprehensive marketing and outreach program for the FIC and its mission.
- Work with RPI faculty and staff, FIC Consortium members, and partner organizations to develop and promote the FIC and its initiatives.
- Promote the FIC and its mission to audiences such as brands, retailers, designers, consumers, manufacturers, and nonprofits.
- Develop messaging and marketing collateral, including informational materials, prototypes, and samples.
- Seek opportunities to expand funded FIC research, meetings, laboratories, and facilities.
- Support the FIC's innovation and entrepreneurship program.
Requirements:
- Bachelor's Degree in a related field.
- At least six years of experience working in marketing/sales at the regional or national level.
- Demonstrable experience in marketing and outreach with effective communication and public speaking.
- Demonstrated success in writing business/marketing plans and proposals for funding.
- Experience working in a business context meeting industry needs.
- Experience planning and facilitating meetings and events.
Preferred Qualifications:
- Master's Degree in a related field.
- Experience with Fortune 500 businesses as well as small and medium-sized enterprises.
- Experience negotiating and managing contract terms and conditions.
- Textile and/or apparel manufacturing, design, or brand and retail industry experience preferred.
About Rensselaer Polytechnic Institute:
Rensselaer Polytechnic Institute is a dynamic global community of changemakers, including some of the world's leading researchers, students, alumni, and faculty who ask the important questions and devise the scientific and technological innovations that make the world a better place for all of humanity.
Nestled on a beautiful 275-acre campus in upstate NY, Rensselaer is home to five schools, 32 research centers, three makerspaces, an observatory, one of the world's fastest supercomputers, and an IBM Quantum One computer - the first university-based quantum computer in the U.S.
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