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Senior Marketing and Events Coordinator

2 months ago

Houston, Texas, United States PVH - PVHardware Full time

PVH - PVHardware is on the lookout for a talented Marketing & Events Manager to spearhead the development and execution of innovative marketing strategies and oversee events aimed at boosting brand visibility, enhancing customer interaction, and driving business expansion within the USA market. This position calls for a proactive and imaginative professional capable of leading marketing projects, orchestrating impactful events, and ensuring the cohesive integration of marketing efforts across diverse platforms.

Key Responsibilities:

Marketing:

  • Formulate and execute a comprehensive marketing and communication strategy tailored for the USA.
  • Identify and analyze target demographics to create customized marketing campaigns that effectively engage them.
  • Generate and oversee content for press releases, newsletters, blogs, and various social media channels.
  • Uphold and enhance the corporate brand image through consistent messaging and visual representation across all marketing initiatives and events.
  • Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure unified marketing and communication strategies.
  • Conduct market analysis to uncover trends, opportunities, and competitive insights.
  • Manage the marketing and communication budget, ensuring efficient resource allocation.

Events:

  • Oversee the planning and execution of trade shows and events from inception to completion, aligning with requirements, target audience, and objectives.
  • Propose enhancements to maximize the success of events.
  • Take full ownership of managing and coordinating projects that resonate with the core values of PVHardware from concept to execution.
  • Lead promotional efforts associated with events.
  • Foster strong partnerships with agency collaborators, catering services, media representatives, and others.
  • Ensure the seamless execution of events and proactively address any challenges that arise.
  • Evaluate the success of events and compile comprehensive reports.

Requirements:

  • A degree in public relations, marketing, communications, or a related discipline is preferred.
  • A minimum of 5 years of experience in a comparable role.
  • Exceptional communication skills, encompassing writing, speaking, and active listening.
  • Thorough understanding of effective writing and messaging practices for business correspondence, public relations, advertising, marketing, and social media.
  • Ability to engage effectively with team members across all levels and departments.
  • Capacity to thrive in a fast-paced environment while managing multiple projects concurrently.
  • Strong knowledge of digital marketing strategies and best practices.
  • Experience in organizing local and regional events.
  • Creative thinker with outstanding communication capabilities.
  • Proficiency in marketing automation tools and analytics features.
  • Familiarity with marketing software and tools.
  • Strong critical thinking and problem-solving abilities.
  • A collaborative team player.
  • Understanding of KPIs and marketing strategies for event management.

Regular Interlocutors:

  • Work closely with the U.S. Sales Department, Global Marketing team, and Global Product team.
  • Maintain relationships with external stakeholders, including agencies and suppliers.

Our Values:

  • Committed, involved, and responsible: We tackle our customer's challenges as if they were our own.
  • Dedicated to excellence: We care for each other and the environment we inhabit.
  • Humble yet courageous: Proud of our identity and achievements, while respecting others.
  • Learning from experience: Experts in our field, eager for new challenges, and embodying an entrepreneurial spirit.