Associate Manager, Retail Media Marketing Professional

3 weeks ago

Secaucus, New Jersey, United States Hartz Mountain Full time

About Hartz Mountain

Hartz Mountain is a leading pet care company with a commitment to excellence and innovation. We're dedicated to providing products that nurture the special bond between pets and their owners, ensuring they experience nothing but Unconditional Love.

As a leader in the pet care industry, we're passionate about pioneering advancements that enhance the well-being of pets, leading to happier, healthier, and longer lives. Our success is fueled by the passion and dedication of our diverse team members, who bring their unique perspectives and talents to every aspect of our work.

We're committed to cultivating an inclusive and supportive work environment where individuals from all backgrounds and identities are valued and empowered to thrive. At Hartz Mountain, your contributions matter, whether collaborating in the office or embracing the flexibility of a hybrid work arrangement.

What We Offer

  • Hybrid Work Schedule: 3 days in-office and 2 days remote
  • Competitive Compensation and 401(k) match with immediate vesting
  • Comprehensive Health Insurance: Medical, Dental, Vision, FSA, Life & Disability Insurance
  • Generous PTO, paid parental leave, tuition reimbursement, and other perks
  • Pet-Friendly Work Environment: You can bring your pet to work
  • Opportunity to Learn and Develop

The Role

We're excited to offer a fantastic opportunity to join our Marketing e-Commerce team at Hartz Mountain. In this role, you'll collaborate closely with the Brand Management Team and media contacts, driving the success of our retail media campaigns. You'll play a key part in planning, executing, and optimizing campaigns across our retail media network, while ensuring consistent and impactful brand communication.

This position is located at our Secaucus, NJ office, and has the flexibility to work a hybrid schedule.

Your Responsibilities

  • Assist in planning, creating, and executing e-commerce and retail media activation plans across all Hartz categories through collaboration with media partners including Amazon Advertising, Chewy Advertising, Walmart Connect, and others
  • Lead hands-on, day-to-day campaign management (including Sponsored Ads Suite, Display, and Connected TV), working closely with the Director and media partners to ensure seamless execution that aligns with overall category, brand, and product objectives
  • Implement sponsored ads best practices and data-driven optimizations through keyword, bid, placement, or campaign structure to meet category-specific KPIs by channel, leveraging data from retail media partners and in-house optimization tools
  • Extract insights from various data sources (category insights, industry trends, sales performance, out-of-stock trends, etc.) to guide strategic campaign optimizations, both internally and in collaboration with our retail media partners
  • Leverage derived data insights for meaningful optimizations to campaigns through targeting, creative, budget allocation, campaign setup or campaign flighting to meet campaign goals and KPIs
  • Maximize efficiency and effectiveness of campaigns by understanding and developing new audience targeting approaches by category (1P, IM, LS)
  • Facilitate bi-weekly category campaign updates to ensure the Brand Team and VP of Marketing are informed about progress, key developments, optimization recommendations, emerging trends, and other relevant campaign insights
  • Utilize all e-commerce marketing and brand marketing reporting to analyze current channel trends, category trends, innovation performance, and brand objectives so all campaigns are aligned to achieve and maximize goals
  • Collaborate with Brand team, in-house creative team, and retail media partners to develop and optimize creative assets tailored to each ad unit, utilizing insights from previous campaigns and channel-specific best practices to drive maximum impact
  • Partner with agency of record for campaign transparency, shareable trends or optimizations, and creative fluidity for consistent brand messaging
  • Keep abreast with Retail Media best practices, industry/channel trends, and technology

Requirements

  • Education: Bachelor's Degree in Business-related discipline; Marketing concentration preferred
  • Experience: 2+ years of e-commerce Retail Media or Digital Marketing experience; Consumer Packaged Goods (CPG) industry preferred
  • Retail Media Expertise: Proven experience as a key contributor in managing successful retail media campaigns across multiple platforms (Amazon, Chewy, and Walmart channels preferred)
  • Analytical Skills: Strong analytical skills with the ability to interpret data and generate actionable insights for optimizing campaigns
  • Organizational Skills: Effective organizational skills coupled with excellent attention to detail
  • Communication Skills: Excellent written and verbal communication skills for engaging with key stakeholders, including leadership
  • Technical Proficiency: Proficient in Microsoft Office Suite programs

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