Ecommerce Operations Manager

3 weeks ago


Secaucus, New Jersey, United States Phaxis Full time
Job Overview:
As a key member of the Phaxis team, the Ecommerce Manager will play a pivotal role in enhancing the DTC experience. Reporting to the VP, Ecommerce and Digital Marketing, this individual will be responsible for website operations, merchandising, and the overall customer journey on the company .com website.

Responsibilities and Duties:
• Collaborate with front-end developers and product designers to execute areas of opportunity to optimize the digital store experience.
• Lead the merchandising operations, ensuring products with high revenue potential are featured prominently.
• Partner with brand and operations teams to ensure strategic marketing goals are aligned with and supported by e-commerce execution.
• Define workflows of content management processes, including necessary technology enhancements to the CMS.
• Serve as the first point of contact for any website issues and funnel fix requests through appropriate parties.
• Analyze customer journey data and feedback to identify opportunities for improving the online shopping experience, implementing strategies to enhance the user interface, navigation, checkout process, and customer service.
• Develop and implement CRO strategies to increase website conversion rates and improve online sales performance, conducting A/B testing, usability studies, and site analytics to identify and address conversion barriers.
• Track and analyze e-commerce metrics, including traffic, conversion rates, average order value, and all web behavior, generating regular reports and insights to inform decision-making, product prioritization, and measure the effectiveness of e-commerce initiatives.
• Cultivate relationships with e-commerce platform providers, technology vendors, and third-party service providers, evaluating new tools and solutions to enhance e-commerce capabilities and efficiency.
• Manage the execution of promotions, including sitewide sales, promo codes, and special offers.

Basic Requirements:
• 3-5 years of e-commerce experience, working cross-functionally with product, customer service, and marketing teams.
• B.A. required.
• Ability to work in a fast-paced, fast-growth environment.
• Experience in Shopify is a must.
• Experience with data analysis and presentations.
• Strong project management experience is a must.
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