Social Media Strategist

2 days ago


Secaucus, New Jersey, United States Hudson Regional Hospital Full time
Hudson Regional Hospital Seeks Social Media Strategist

Hudson Regional Hospital is seeking a highly skilled and creative Social Media Strategist to join our marketing team. As a key member of our team, you will be responsible for developing and implementing innovative strategies to enhance our brand presence and engage our target audience effectively.

Key Responsibilities:
  • Develop and execute social media campaigns to increase brand awareness and engagement across various platforms
  • Create captivating visual content, including graphics, images, and videos to be used across all social channels
  • Record and edit video content, ranging from short-form clips to long-form video optimized for each platform
  • Stay up-to-date with trends, tools, and technologies to ensure our social initiatives remain relevant
  • Collaborate with internal teams and departments to align social media efforts with overall marketing objectives and campaigns
  • Monitor and assess social media metrics and KPIs to track the effectiveness of posts and engagement
  • Identify and cultivate relationships with local influencers and partners to amplify our brand message
  • Create internal newsletters covering a variety of topics, such as hospital updates, awards, news, etc.
Requirements:
  • Bachelor's degree in Marketing, Communications, Graphic Design, or a related field
  • Proven experience as a social media strategist or similar role with strong examples showcasing creative design and video editing skills
  • Proficiency in software such as Adobe Creative Suite (Photoshop and/or Illustrator), Canva, CapCut, etc.
  • Knowledge of social media platforms and their respective best practices (Facebook, YouTube, Instagram, LinkedIn)
  • Excellent written and verbal communication skills with the ability to create compelling content tailored to different platforms
  • Ability to multitask, prioritize, work in teams, and be nimble in a fast-paced environment
  • Strong digital marketing background
  • Ability to lift up to 45 lbs and potential travel


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