Enterprise Product Marketing Manager

2 weeks ago


San Francisco, California, United States Wal-Mart Full time
Enterprise Product Marketing Manager - CxO Programs

We are seeking an experienced Enterprise Product Marketing Manager to join our dynamic marketing team. As a key member of our team, you will be responsible for developing and executing strategic marketing initiatives to drive awareness, demand, and adoption of our client's solutions among executive-level customers.

Key Responsibilities:
  • Market Research: Conduct in-depth market, customer, and competitive research to inform solution positioning and messaging.
  • Messaging and Positioning: Craft compelling messaging and positioning that resonates with executive audiences and differentiates our products in the market.
  • Content Creation: Develop high-quality content, including whitepapers, case studies, presentations, and thought leadership pieces.
  • Sales Enablement: Create and deliver impactful sales enablement materials, including training sessions, sales decks, and competitive battle cards.
  • Campaign Management: Plan and execute integrated marketing campaigns with the Account Based Marketing team to drive awareness, demand, and adoption of our client's solutions.
  • Customer Engagement: Support customer engagements by ensuring their exec briefing content repository is up to date and gather feedback.
  • Performance Analysis: Monitor and analyze the performance of marketing initiatives, providing insights and recommendations for continuous improvement.
Qualifications:
  • Experience: 7+ years of experience in product marketing, with a focus on executive-level products or solutions.
  • Skills: Strong strategic thinking, excellent communication skills, and the ability to create compelling content for executive audiences.
  • Top Tech Skills: Messaging and positioning, enterprise + executive expertise.
  • Top Soft Skills: Stakeholder management, executive presence, project management.
  • Attributes: Self-starter with a proven track record of driving successful marketing initiatives in a fast-paced environment.
  • Technical Aptitude: Ability to quickly understand and articulate complex technical concepts.
  • Collaboration: Proven ability to work cross-functionally with product management, sales, and other marketing teams.


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