Product Marketing Manager

5 days ago

San Francisco, California, United States Aquent Full time
Job Overview

This is a temporary 5-month opportunity for a skilled Product Marketing Manager to drive the positioning and promotion of our client's trust and security features to enhance market sentiment and accelerate enterprise adoption. The successful candidate will work cross-functionally to ensure continuity in marketing efforts and identify areas for product improvements that bolster our privacy and security offerings.

Key Responsibilities:
  • Strengthen trust positioning to improve market sentiment and remove barriers to closing enterprise deals.
  • Provide ongoing marketing support for trust and security-related features, ensuring their relevance and impact are communicated effectively.
  • Collaborate with product teams to identify and advocate for key feature improvements that align with privacy, security, and responsible AI initiatives.

Projects to Cover:
  • Lead GTM planning and execution for upcoming privacy- and security-related features, including strategic messaging, sales enablement, cross-functional alignment, and the creation of net-new assets such as landing pages, web copy, and support materials.
  • Execute strategies to raise awareness and drive product adoption for existing Trust solution.
  • Collect and share customer feedback, conduct market sizing and competitive analysis, and contribute to roadmap planning for Q4 '24 and Q1 '25.
  • Address trust-related questions from Sales and Support teams, gathering product feedback to enhance messaging and customer experience.
  • Maintain and update trust-related marketing and sales collateral, and create additional assets as needed to fill enablement gaps and support evolving needs.

Key Collaborators:
  • Privacy, Security, and Responsible AI Product Managers- Head of Governance, Risk, and Compliance- CISO/VP of Trust and Enterprise Engineering
  • Cross-functional partners, including Communications, Social, Customer Support, and Sales Enablement

Requirements:
  • Proven experience in product marketing, ideally within security, privacy, and/or responsible AI fields.
  • Experience working with enterprise/B2B products and managing go-to-market strategies for complex technical solutions.
  • Strong collaboration skills with cross-functional teams, including product, sales, and engineering.
  • Ability to synthesize technical details into compelling, customer-facing messaging.
  • A proactive, solution-oriented approach to identifying market opportunities and driving feature adoption.

Nice to Have:
  • Previous experience in creating sales and marketing enablement assets to support technical features.
  • Familiarity with enterprise SaaS environments and competitive positioning within privacy and security markets.

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