Senior Strategic Partnerships Associate

4 weeks ago

Manhattan Beach, California, United States Skechers U.S.A. Full time
About the Role

We are seeking a highly skilled and experienced Senior Strategic Partnerships Associate to join our team at Skechers U.S.A. This is a unique opportunity to work with a global, Fortune 500 brand that develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories.

Key Responsibilities
  • Support the Strategic Partnerships leadership in managing ambassador and influencer partnerships, identifying potential collaboration opportunities, acquiring & negotiating deals, and executing go-to-market launch campaigns.
  • Develop and maintain best in class relationships with Skechers ambassadors and partners, and establish strong connections with potential future partners and talent.
  • Work alongside Product, Creative, PR, Digital, and Retail teams to maximize partnership initiatives and activations.
Influencer Campaign Management
  • Spearhead end-to-end project management of influencer campaigns by working closely with external agency partners to do the following:
    • Support the department in developing campaign briefs and proposals for influencer campaigns that support key product initiatives throughout the year.
    • Proactively research and identify influencer partners and opportunities.
    • Work closely with product teams, paid digital teams, and web teams to set up landing pages, product codes, affiliate links, etc.
    • Support the department in agency contract negotiations and influencer rates.
    • Package and ship products to influencers and managers for both influencer campaigns and general seeding needs on an ongoing basis.
    • Track all shipments, status reports, and approvals process.
    • Consolidate internal feedback and approvals and submit to agency via their tech platforms.
    • Support the department in developing campaign wrap reports and present to leadership team.
Ambassador Management & Product Seeding
  • Proactively research and identify opportunities for gifting and seeding products to new and existing partners (e.g., key dates, launch milestones, relevant industry events, cultural/topical moments, etc.).
  • Work closely with our ambassadors, licensees, and brand teams to understand their interests and needs, as well as managing their product and shipment requests.
  • Handle gift assortment, packaging, and shipments by working closely with the Strategic Partnerships Coordinator, distribution center, and product teams.
  • Collaborate with the Strategic Partnerships Coordinator in updating and managing all trackers and assets on a regular basis, which should include ambassador sizes, team members info, important dates, previous shipment info, etc.
  • Serve as a liaison between Strategic Partnerships, Outbound Licensing, PR, Product, and Distribution Center in communicating any gifting opportunities, delays, or revisions to planned shipments.
Project Management & Strategic Planning Initiatives
  • Identify new partnership opportunities and manage existing partnership campaigns across various categories, such as sports, music, fashion, visual arts, philanthropy, gaming, influencer marketing, etc.
  • Successfully project manage campaigns by working closely with the department, cross-functional teams, and external vendors, agencies, and partners.
  • Identify key insights and learnings across consumer habits that will provide strategic growth opportunities for Skechers.
  • Support the department in creating presentation templates and materials that effectively communicate go-to-market plans and recaps across departments.
Business Development Support
  • Drive deal flow process, including research, lead acquisition, vetting inbounds, negotiation, contract management, and closing deals.
  • Prepare and submit initial deal terms to leadership team and potential partners for review/approval.
  • Manage all stages of contract comments.
  • Prepare contract summaries and coordinate with relevant departments to ensure details are shared across the company.
  • Track all copies of signed deal memos and contracts.
Analytics & Research
  • Work independently to lead research projects related to competitive intelligence and market trends.
  • Gather market intelligence to identify culturally relevant trends, agency news, and successful marketing campaigns in the fashion/footwear, celebrity partnerships, and media/entertainment space.
  • Use data analytics and trend analysis to propose suitable regional/designer/influencer/talent partnerships - either traditional brand endorsement supported by above and below the line promotional activity, social media, Public Relations, and/or Designer capsule collections supported and driven by talent/influencer partnerships.
  • Prepare and present research reports on specific product categories, brands, and celebrities.
  • Track new and ongoing conversations with potential partners.
Administrative Support
  • Manage scheduling and administrative duties for the Director of Strategic Partnerships and Managing Director of Global Licensing & Strategic Partnerships, including but not limited to the below tasks:
    • Developing and managing project trackers and timelines.
    • Creating and presenting robust presentation materials.
    • Setting meetings and managing department calendars.
    • Handling expense reports and travel plans.
    • Photocopying, printing, filing, binding, and tracking signed deal memos and presentation materials.
    • Tracking and managing product shipments.
    • Managing to-do reminders for the department via project management tools like Asana.
Requirements
  • Ability to multi-task and prioritize effectively.
  • Energetic and eager mentality to tackle new projects and ideas.
  • Has a thick skin and can handle high pressure scenarios.
  • Proactive and resourceful, with a can-do attitude.
  • Strong organizational skills.
  • Excellent ability to manage scheduling for self and others.
  • Excellent communication skills (both written and oral).
  • Ability to work effectively in a dynamic, quick-moving environment.
  • Flexing creative skills and curious mindset.
  • Strong understanding of contract negotiation & management.
  • High-level professionalism for client-facing responsibilities and communications.
  • Ability to effectively utilize project management tools, such as Asana.
  • Microsoft Office (Outlook, Excel, Word, PPT, Teams, etc), Google Suite, KeyNote.
Education and Experience
  • Bachelor's degree in related field or equivalent work experience.
  • 5+ years of experience in a similar field, such as fashion, entertainment, and/or agency/talent management.
  • Demonstrated capability of successful project management related to celebrity talent management, influencer management, account management, and/or brand management.
  • Demonstrated capability to support deal negotiation, contract management, and contract renewals.
  • Experience in influencer marketing and/or social media management preferred.

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