B2B Analytics Specialist
7 days ago
We are seeking a highly skilled B2B Analytics Specialist to join our team at Really Good Stuff, LLC. This role involves utilizing data analysis and business acumen to inform strategic decisions, driving growth and profitability for our B2B operations.
As a key member of our sales and marketing team, you will be responsible for analyzing sales and marketing data, interpreting results from marketing campaigns, and leveraging AI-driven insights to optimize both digital and offline channels.
Key Responsibilities:
- Collaborate with marketing teams to assess campaign performance across multiple channels (email, PPC, social media)
- Track campaign KPIs (ROAS, CAC, conversion rates), providing actionable insights and recommendations for future optimizations
- Leverage GA4 and other tools to analyze site traffic, user behavior, and conversion rates, identifying improvement areas in the user journey
Requirements:
- Bachelor's degree in Marketing, Business Analytics, or related field
- 3+ years of experience in sales and marketing analytics with a B2B focus
- Proficiency in Google Analytics (GA4), Salesforce CRM, and data visualization tools like Tableau or Power BI
- Experience with SQL, Excel, and advanced data manipulation
Estimated Salary: $95,000 - $125,000 per year
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