Sales & Marketing Analyst

2 months ago

Shelton, United States Really Good Stuff, LLC Full time

Sales & Marketing Analyst - Excelligence Learning Corporation / Really Good Stuff

(Full-Time, In-Office)



About Us:

Excelligence Learning Corporation, home to trusted brands like Really Good Stuff (RGS) and Discount School Supply (DSS), is committed to empowering educators and supporting the development of children through high-quality products and innovative resources. Join our passionate team and help drive our mission to create a positive impact in the educational sector.



Position Overview:

As a Sales & Marketing Analyst, you’ll be at the core of our data-driven decision-making process, using insights to fuel the growth of our brands. Your work will directly influence strategic initiatives, helping us reach educators and institutions across the nation more effectively. This role requires a hands-on approach to analyzing sales and marketing data, interpreting results from marketing campaigns, and leveraging AI-driven insights to optimize both digital and offline channels. The ideal candidate will be skilled in Google Analytics (GA4), Salesforce CRM, and data visualization tools to support B2B efforts. By applying AI and data-driven strategies, the Sales & Marketing Analyst will enhance our ability to serve the educational market with targeted, impactful insights, advancing Excelligence's goals in a data-focused, technology-forward manner.



Key Responsibilities:

Marketing & Campaign Analysis:

  • Collaborate with marketing teams to assess campaign performance across multiple channels (email, PPC, social media).
  • Track campaign KPIs (ROAS, CAC, conversion rates), providing actionable insights and recommendations for future optimizations.

Web & Customer Analytics:

  • Leverage GA4 and other tools to analyze site traffic, user behavior, and conversion rates, identifying improvement areas in the user journey.
  • Maintain dynamic dashboards for real-time tracking of key metrics on both RGS and DSS ecommerce sites.

Sales Data Analysis & Reporting:

  • Work closely with the sales team to analyze data related to product performance, customer segmentation, and sales trends across different customer types, leveraging Salesforce CRM for streamlined data management and reporting.
  • Partner with sales to analyze product performance, customer segmentation, and trends, optimizing strategies for acquisition and retention.
  • Conduct regular reporting for senior management, highlighting sales performance, market trends, and growth opportunities.

Market & Customer Research:

  • Conduct market research to stay informed on trends, customer needs, and the competitive landscape in the education sector.
  • Support Account-Based Marketing (ABM) strategies, crafting insights-driven campaigns for high-value accounts in the public sector and K-12 education.



What We’re Looking For:

  • Bachelor’s degree in Marketing, Business Analytics, Data Science, or related field.
  • 3+ years in sales and marketing analytics with a B2B focus, ideally within ecommerce.
  • Proficiency in Google Analytics (GA4), Salesforce CRM, and data visualization tools like Tableau or Power BI.
  • Experience leveraging AI techniques for predictive modeling, customer segmentation, or campaign optimization.
  • Strong analytical and communication skills to present data-driven insights to cross-functional teams.



Preferred Skills:

  • Familiarity with SQL, Excel, and advanced data manipulation.
  • Prior experience in the educational products sector or a B2B solutions-driven organization.
  • Knowledge of direct mail marketing and A/B testing methodologies.



Why Excelligence?

Join us in creating a positive impact on early childhood education by bringing your creativity, expertise, and passion to our innovative product development team. If you are excited about shaping the future of learning, we invite you to apply and be a part of our dynamic and collaborative work environment.



Equal Employment Opportunity Statement:

Excelligence is an Equal Employment Opportunity (EEO) Employer. We are committed to providing equal employment opportunities to all employees, employment applicants, and other covered persons without regard to unlawful considerations of race, color, religion or creed, gender, sex, pregnancy, gender identity or expression, sexual orientation, marital status, national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, physical or mental disability, or any other classification protected by applicable local, state, or federal laws.

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