Marketing Operations Senior Specialist

1 week ago


Hartford, Connecticut, United States The Hartford Full time
About the Role

The Hartford is seeking a highly skilled Marketing Operations Senior Specialist to join our team. As a key member of our marketing organization, you will play a critical role in supporting the execution of forecasting and monitoring results in Personal Lines, driving new business at an acceptable return on investment.

Key Responsibilities
  • Support the execution of forecasting and monitoring results in Personal Lines, driving new business at an acceptable return on investment.
  • Partner with team members across marketing and analytics to track results, improve processes, and collaborate closely with other departments.
  • Support the expense management and forecasting processes for the total Personal Lines marketing budget.
  • Develop and maintain tools and reports necessary to identify trends and areas of opportunity.
  • Partner with the Marketing Ops leader to identify opportunities to refine workflows and tools needed to manage internal forecasting and variance monitoring.
  • Responsible for the day-to-day tracking of department budgets.
  • Partner with Sales and Operations to drive collaboration and effective communication to leaders and front-line staff.
  • Work closely with vendors to monitor effectiveness and identify areas of opportunity.
  • Identify and implement innovative strategies that lead to forecasting enhancements to increase growth potential and/or reduce errors.
  • Create and present materials that clearly articulate business results, outcomes, or strategy for a variety of audiences.
Requirements
  • Bachelor's degree required.
  • Minimum of 3 years in marketing or analytical role.
  • Experience developing strategy and critical thinking– diagnosis, guiding policy and coherent action – and executing against a plan.
  • Strong analytical competency and proficiency with tools such as Excel.
  • Highly organized and detail-oriented; energetic self-starter who takes initiative and can manage internal/external resources effectively.
  • Ability to work at a fast pace and effectively navigate and partner with other parts of Personal Lines organization including Sales, Finance and Operations.
  • Track record of success working in a deadline-driven environment.
What We Offer

The Hartford offers a competitive annualized base pay range of $80,000 - $120,000, as well as a comprehensive total compensation package that includes short-term or annual bonuses, long-term incentives, and on-the-spot recognition.



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