Sales Representative Specialist

4 days ago

Woburn, Massachusetts, United States Lifelancer Full time
About the Role

The Sales Development Representative (SDR) is a crucial position at Lifelancer, responsible for generating interest in our products and research services, developing relationships with ideal customers, and qualifying new business opportunities.

Key Responsibilities
  • Account Strategy:
    • Determine the most effective approach to target key accounts and identify potential partnerships.
    • Analyze customer pipelines and align them with our products and services.
    • Develop and maintain strong relationships with clients, understanding their needs and preferences.
  • Product Knowledge:
    • Stay up-to-date on our products and services, including features, benefits, and applications.
    • Effectively communicate product information to customers, addressing any questions or concerns.
    • Recognize account personas based on company websites and lead personas based on title.
  • Relationship Management:
    • Partner with experienced Account Executives to fill sales pipelines.
    • Maintain active engagement with leads through nurturing until they are ready to move forward in our sales process.
    • Set ground rules in client calls and prioritize lead needs, disqualifying unnecessary interactions.
  • Solution Management:
    • Ask questions, identify pain points, and determine the most important elements of proposed studies.
    • Understand what is feasible and applicable within our solutions.
    • Collaborate with management to follow internal SOPs and ensure smooth operations.
  • Sales Process & Closing Ability:
    • Qualify leads through prospecting: cold emails, cold calling, lead qualification calls, and networking.
    • Coordinate calls and meetings between qualified leads and the Sales team.
    • Follow our process for converting leads into buying customers.
    • Pull lists of working leads and track meeting outcomes to inform future sales strategies.
  • Prospecting:
    • Identify top account targets and add new leads to email flows.
    • Perform consistent outreach to Marketing Qualified Leads and Contacts via Gong Engage Flows and LinkedIn outreach.
    • Nurture prospecting without current need, maintaining open rates and response rates.
  • Qualifying:
    • Evaluate companies, roles, and funding to assess potential partnership viability.
    • Take LQCs when red flags are identified in the qualifying process.
    • Maintain a meeting to opportunity conversion rate of 30%+.
  • Technology:
    • Proficiency in LinkedIn Sales Navigator, Gong, Salesforce, Ballpark Pricing Calculator, Everstage, Seismic, Lattice Slack, and G-Suite.

Requirements:

  • Bachelor's degree in a relevant field (Life Sciences degrees preferred).
  • 1-2 years of entry-level sales experience (SaaS, medical, tech sales favored).
  • Experience working with a sales process, generating and qualifying leads.
  • 100% reliable and detail-oriented, with a drive to execute flawlessly.
  • A positive can-do attitude and tireless work ethic, driven and self-sufficient.
  • Unfazed by rejection, coachable, and great at building rapport and establishing relationships.
  • Hungry for competition and achievement, living and breathing startups with broad responsibilities.
  • Proven ability to prioritize tasks, organize projects, and manage time effectively.
  • Persistence and patience in finding leads and opportunities, with a strong sales pipeline.
  • Strong communication skills to share Sanguine's value proposition to prospects.

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