Sales and Marketing Director

2 days ago

Dallas, Texas, United States Wilks Brothers Full time

Job Summary

We are seeking a highly skilled Sales and Marketing Director to lead our efforts in promoting innovative secondary containment & waterproofing solutions. As a key member of our team, you will be responsible for developing and executing sales strategies across direct channels, identifying new business opportunities, and driving profitability and growth through strategic market expansion and new product development.

Key Responsibilities

  • Design and implement comprehensive sales strategies for direct channels, emphasizing secondary containment & waterproofing solutions, particularly polyurea coatings and linings, in the oil & gas, commercial and industrial sectors.
  • Lead, mentor, and inspire a team of outside sales representatives and estimators, fostering a culture of high performance and innovation.
  • Develop and execute marketing campaigns and product strategies to accelerate growth, participating in new product development to ensure alignment with market needs and company objectives.
  • Target and capture new business, with a strategic focus on waterproofing solutions, expanding beyond the oil and gas industry, and exploring international opportunities.
  • Strengthen relationships with existing clients, leading client meetings and presentations to support the sales team, and negotiating Master Service Agreements (MSAs) and Terms & Conditions (T&Cs) with clients.
  • Lead the development and execution of comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth across multiple channels.
  • Ensure high-quality after-sales support, addressing customer needs and resolving issues to maintain satisfaction and loyalty.
  • Forecast sales projections, track performance, and achieve outcomes in a timely manner, utilizing SharePoint and PowerBI to manage and analyze data for informed decision-making.
  • Monitor competitors' products, services, and pricing strategies, implementing measures to enhance competitive advantage and surpass competitors' offerings.
  • Train and develop the sales and marketing team, including new product and service training, ensuring they are equipped to excel in their roles.
  • Manage and update customer databases, ensuring accuracy and effectiveness.

Requirements

  • Bachelor's Degree required.
  • 10-15 years of B2B product sales experience, with a strong preference for coatings and linings experience, particularly in polyurea.
  • Oil & Gas experience preferred.
  • Strong background in construction and project estimation preferred.
  • Strong verbal and written communication skills.
  • Excellent interpersonal skills and proven attention to detail.
  • Ability to work effectively with managers, including upper management and field personnel.
  • Ability to work in a fast-paced environment, adapting to changes quickly.
  • Proficient with Microsoft Office tools, including Excel, Word, PowerPoint, and Outlook, with familiarity with SharePoint and PowerBI preferred.
  • Ability to travel up to 40%, including domestic and potentially international travel, to support market development and client engagements.

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