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Director of Sales and Marketing

2 months ago

Dallas, Texas, United States Gecko Hospitality Full time
Director of Sales and Marketing

We are seeking a highly experienced and motivated Director of Sales and Marketing to join our team at Gecko Hospitality. As a key member of our leadership team, you will be responsible for developing and implementing comprehensive sales and marketing strategies that drive occupancy rates and enhance our brand awareness.

Key Responsibilities
  • Strategic Planning & Execution
    • Develop and implement sales and marketing strategies that align with our facility's goals.
    • Conduct market research to identify trends, competitive landscape, and opportunities for growth.
    • Collaborate with executive management to set targets and ensure alignment with overall business objectives.
  • Sales Leadership
    • Lead and mentor the sales team, fostering a culture of high performance.
    • Drive occupancy rates through effective sales tactics and relationship building with referral sources.
    • Utilize CRM systems to track leads, conversions, and maintain accurate sales records.
  • Marketing Initiatives
    • Design and execute marketing campaigns tailored to the needs of potential residents and their families.
    • Enhance brand awareness through digital marketing, public relations, and community outreach programs.
    • Manage online presence, including website content and social media platforms.
  • Client Engagement
    • Develop and maintain strong relationships with prospective residents, families, and referral partners.
    • Organize tours, open houses, and promotional events to showcase our facility's offerings.
    • Address inquiries and concerns promptly, ensuring a positive experience for all stakeholders.
  • Performance Analysis
    • Monitor and analyze sales and marketing metrics to evaluate effectiveness.
    • Prepare detailed reports for senior management, highlighting successes, challenges, and areas for improvement.
    • Adjust strategies based on performance data to optimize results.
Qualifications
  • Education
    • Bachelor's degree in Marketing, Business Administration, or related field. MBA preferred.
  • Experience
    • Minimum of 3 years in a senior sales and marketing role within the hospitality or healthcare industry.
  • Skills
    • Strong leadership and team management abilities.
    • Excellent communication and interpersonal skills.
    • Proficiency in CRM software and marketing automation tools.
    • Analytical mindset with the ability to interpret complex data.

We offer competitive compensation, comprehensive benefits, and opportunities for professional growth. Our commitment to providing exceptional care makes us an employer of choice in the industry.