Paid Advertising Expert
6 days ago
Key Responsibilities:
- Develop, implement, and manage Google Ads campaigns that align with marketing goals.
- Conduct keyword research to create targeted ads that reach the right audience.
- Write compelling ad copy and develop creative strategies to improve click-through rates (CTR) and conversion rates.
- Monitor and analyze campaign performance, adjusting bids and strategies to optimize ROI.
- Implement A/B testing on ads, landing pages, and other elements to continuously improve performance.
- Track and report on key performance metrics (KPIs) such as impressions, clicks, conversions, and cost per acquisition (CPA).
Requirements:
- Proven experience managing Google Ads campaigns.
- Strong knowledge of keyword research, bidding strategies, and audience targeting.
- Ability to analyze data and generate actionable insights.
- Experience with A/B testing and optimizing campaigns for performance.
- Familiarity with Google Analytics and other tools to track and report on campaign performance.
- Excellent written and verbal communication skills, especially in crafting effective ad copy.
Benefits:
- Accountability
- Remote work opportunity
- Flexible schedule
Estimated Salary: $70,000 per year based on experience.
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