Paid Advertising Expert

6 days ago


Los Angeles, California, United States GINO CORPORATION Full time
Job Description: We are seeking a skilled Paid Advertising Expert to manage and optimize our online advertising campaigns using Google Ads. As a key member of our marketing department, you will be responsible for developing, executing, and optimizing Google Ads strategies to drive traffic, generate conversions, and increase brand awareness. This role requires a strong understanding of digital marketing principles, including keyword research, bidding strategies, and audience targeting.

Key Responsibilities:
- Develop, implement, and manage Google Ads campaigns that align with marketing goals.
- Conduct keyword research to create targeted ads that reach the right audience.
- Write compelling ad copy and develop creative strategies to improve click-through rates (CTR) and conversion rates.
- Monitor and analyze campaign performance, adjusting bids and strategies to optimize ROI.
- Implement A/B testing on ads, landing pages, and other elements to continuously improve performance.
- Track and report on key performance metrics (KPIs) such as impressions, clicks, conversions, and cost per acquisition (CPA).

Requirements:
  • Proven experience managing Google Ads campaigns.
  • Strong knowledge of keyword research, bidding strategies, and audience targeting.
  • Ability to analyze data and generate actionable insights.
  • Experience with A/B testing and optimizing campaigns for performance.
  • Familiarity with Google Analytics and other tools to track and report on campaign performance.
  • Excellent written and verbal communication skills, especially in crafting effective ad copy.

Benefits:
  • Accountability
  • Remote work opportunity
  • Flexible schedule

Estimated Salary: $70,000 per year based on experience.

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