Marketing Content Strategist

5 days ago


Chicago, Illinois, United States Libra Solutions Full time
Job Title: Marketing Content Manager About the Role: We are seeking a seasoned Marketing Content Manager to drive our content strategy across various channels and drive adoption and usage of MoveDocs, a digital services platform that simplifies the lives of attorneys, healthcare providers, and their clients. Key Responsibilities:
  • Develop and implement a comprehensive content strategy aligned with our marketing and business objectives.
  • Own and create a content calendar mapped to each stage of our customer journey.
  • Create high-quality content for web pages, videos, webinars, whitepapers, case studies, email campaigns, social media, and more.
  • Collaborate with cross-functional teams to ensure content consistency and alignment with brand voice and messaging.
  • Manage content distribution to ensure maximum reach and impact, utilizing SEO, social, and other digital marketing tactics.
  • Analyze content performance metrics and adjust strategies as needed to optimize engagement and conversion rates.
  • Stay updated with industry trends and best practices in content marketing and apply them to continuous improvement of our content strategy.
Requirements:
  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • Minimum 5 years of experience in content marketing in the B2B space, preferably within a digital service platform or SaaS industry.
  • Legal or healthcare industry experience a plus.
  • A strong portfolio of impactful content across web, print, and video formats.
  • Ability to create content independently, with strong concepting, writing, and preferably design skills.
  • Experience sourcing additional creative resources/agencies, providing leadership and ensuring quality and accountability.
  • Proficiency in marketing automation and CRM platforms (Account Engagement and Salesforce experience strongly preferred).
  • Excellent written and verbal communication skills with meticulous attention to detail.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Experience in WordPress, SEO Yoast, Canva, Adobe Creative Suite, and Pendo a plus.
  • Fluency in graphic design and video editing tools.
What We Offer: We offer competitive compensation, and benefits that includes medical, dental, vision and life insurance plans, plus 401(k) with company match, flexible spending accounts and paid time off. About Us: At Libra Solutions, we help overcome the burdens created by slow-moving legal processes. We combine technical innovation and financial strength to speed cumbersome workflows and ease financial barriers for our customers. Our companies are leaders in their industries, and we are proud of our mission and passionate about applying technology to make healthcare more accessible.
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