Brand Marketing Specialist

19 hours ago

Niles Illinois, United States Shure Full time
Job Description

Job Title: Brand Marketing Specialist

Job Summary:

We are seeking a highly motivated and creative Brand Marketing Specialist to join our team at Shure. As a Brand Marketing Specialist, you will play a key role in supporting our brand acceleration and demand generation programs in the Collaboration and Video Conferencing category.

Responsibilities:

  • Assist in the ideation and development of engaging, impactful, and unconventional marketing and creative assets in various formats, including digital and offline advertising, blog posts, social media updates, case studies, infographics, and videos.
  • Support the organization of digital and offline campaign activations and event logistics as part of brand acceleration initiatives.
  • Work with the Performance Marketing team to monitor and report on content performance and make data-driven recommendations to improve engagement and effectiveness of marketing initiatives and campaigns.
  • Review competitor activities, audience insights, B2B marketing best practices, and other relevant marketing campaigns in the IT sector to inform brand campaign strategies.
  • Support marketing projects from inception to completion, including planning, scheduling, and coordinating activities, working closely with marketing teams and external parties to ensure timely delivery, and tracking project progress.

Qualifications:

  • Pursuing a bachelor's degree or advanced education in Marketing, Communications, or related fields.
  • Passion for marketing and brand development, with interest in and willingness to learn B2B marketing concepts and data-driven optimization skills.
  • Creative mindset with the ability to think outside the box. Previous experience in content creation and a strong visual sense for impactful designs is a plus.
  • Good online research, data management, and analytical skills. Able to understand complex situations and see the big picture by referencing a variety of sources.
  • Detail-oriented with strong organizational skills.
  • Strong interpersonal skills, team player, and willing to support cooperative efforts, as well as self-motivated and able to work independently.
  • Excellent verbal and written communication skills, as well as good copywriting and proofreading skills.
  • Solid computer skills with proficiency in Microsoft Office 365 applications. Multimedia skills such as video or photo editing and digital design experience is a plus.

About Shure:

Shure's mission is to be the most trusted audio brand worldwide. We are a leading global manufacturer of audio equipment known for quality, reliability, and durability. We engineer microphones, headphones, wireless audio systems, conferencing systems, and more. Our talented teams strive for perfection and innovate every chance they get. We offer an Associate-first culture, flexible work arrangements, and opportunity for all.

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