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Digital Marketing Software Development Intern
2 months ago
Job Summary:
We are seeking a highly motivated and detail-oriented Digital Marketing Software Development Intern to join our team at Shure. As a Digital Marketing Software Development Intern, you will have the opportunity to work with a variety of cross-functional partners to develop marketing and messaging strategies and go-to-market tools in support of software to boost acquisition and retention across Shure's digital ecosystem.
Responsibilities:
- Research and identify industry benchmarks and datapoints for competitive software
- Plan and execute a communication strategy for the software and its correlation to various hardware solutions
- Align with key stakeholders in Global Product Management and Sales to develop an integrated marketing plan for our MOTIV Mix software application
- Leverage marketing channels to deliver traffic, leads, opportunities and more that demonstrate ROI
- Create and write specifics of a user journey for software users, including development of messaging and marketing communications
- Identify other ways to promote the new software, such as via inserts in current product packaging
- Work with the data analytics teams to develop dashboards to analyze and optimize campaigns, webpages
Requirements:
- Pursuing a degree in Marketing
- Experience and/or involvement in software-related projects
- Digital marketing, CRM, web optimization, and overall campaign performance management
- An interest in, and existing knowledge of target markets (musicians, streamers, podcasters) a plus
- Superior business writing and presentation skills. Ability to prepare executive-level documents and project confidence when presenting to any audience
- Must possess strong cross-functional thinking and desire to work in a team environment to drive consensus across both internal groups and within sales organizations
- Strong interpersonal and communication skills with the ability to facilitate constructive, open discussion
- Creative mind, and ability to manage and oversee creative projects
About Shure:
Shure's mission is to be the most trusted audio brand worldwide – and for nearly a century, our Core Values have aligned us to be just that. Founded in 1925, we are a leading global manufacturer of audio equipment known for quality, reliability, and durability. We engineer microphones, headphones, wireless audio systems, conferencing systems, and more. And quality doesn't stop at our products. Our talented teams strive for perfection and innovate every chance they get. We offer an Associate-first culture, flexible work arrangements, and opportunity for all.
