Marketing Activation Manager
4 weeks ago
- Shift: Full Time
- Benefits: Medical, Dental, Vision, 401K Match, PTO, Education Reimbursement
If you enjoy our products, you'll really enjoy being a part of our team
Pay Transparency Statement:
The compensation philosophy reflects the Company's reasonable expectation at the time of posting. We consider a number of factors when making individual compensation decisions including, but not limited to, skill sets, experience and training, and other business needs. This role may also be eligible to participate in a discretionary incentive program, subject to the rule governing the program.
Position Summary:
The Marketing Activation Manger leads strategic marketplace activation of the company's brands across prioritized consumer destinations throughout a designated region/geography (West or Midwest), including key boost zones and venues. This position focuses on collaborating to execute local activation that impacts per-capita and share growth, maximizing the company's full marketplace potential. The Marketing Activation Manager executes marketing strategies at the local level, in alignment with the broader business strategy and performance targets.
Position Responsibilities may include, but not limited to:
- Utilize knowledge of partnership marketing principles and proven execution track-records to establish best-in-class processes
- Execute strategic pillar event and market activation roadmap
- Identify key initiatives that support commercial channel, brand and shopper plans and further reach and engage consumers in designated region/geography (West or Midwest)
- Collaborate with cross-functional teams and external brand partners to execute, in alignment with targeted objectives
- Implement programs and initiatives that are grounded in deep consumer, product and marketplace understanding in order to help build consumer demand and market share in responsible region/geography
- Collaborate with cross-functional teams to gather insights for brand activation and go to market strategy implementation of beverage products
- Build strong commercial strategy plans
- Create and facilitate presentations for a variety of audiences
- Other projects or duties as assigned
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