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Vice President of Brand Strategy

2 months ago

Atlanta, Georgia, United States augmentjobs Full time
Job Overview

As the Vice President of Brand Strategy at Augmentjobs, you will play a pivotal role in shaping the future of our brand. This position requires a strategic thinker with a wealth of experience in brand management, tasked with enhancing our brand's market presence and overall performance.

Key Responsibilities:

  1. Strategic Brand Development:
    • Formulate and execute detailed brand strategies that align with the overarching business goals.
    • Guide the development of brand messaging, positioning, and creative initiatives.
    • Conduct thorough market research and competitive assessments to identify opportunities for brand growth.
  2. Brand Equity Oversight:
    • Manage brand equity to ensure uniformity across all platforms and interactions.
    • Evaluate brand performance metrics and refine strategies to meet established KPIs.
  3. Collaborative Leadership:
    • Work in tandem with marketing, product development, and sales teams to ensure a unified brand message.
    • Engage with external partners and agencies to amplify brand visibility and effectiveness.
  4. Team Development:
    • Lead and nurture a high-performing brand management team.
    • Encourage a culture of innovation and collaboration within the team.
  5. Financial Management:
    • Oversee the brand budget, ensuring optimal resource allocation and ROI maximization.
    • Track financial performance against the budget to meet fiscal objectives.
  6. Stakeholder Engagement:
    • Act as the primary representative of the brand in all communications.
    • Prepare and deliver presentations to senior management and stakeholders regarding brand initiatives and performance.

Qualifications:

  • Education: Bachelor's degree in Marketing, Business Administration, or a related field; an MBA or advanced degree is preferred.
  • Experience: 12-20 years in brand management, with a successful history of leading brand strategies in senior roles.
  • Skills:
    • Proven experience in crafting and executing brand strategies across various channels.
    • Strong analytical abilities to interpret data and market trends for strategic decision-making.
    • Exceptional leadership and team management capabilities, with a talent for motivating cross-functional teams.
    • Excellent communication and presentation skills, adept at conveying brand vision and strategy to diverse audiences.
    • Experience in budget oversight and resource management.
    • A high degree of creativity and strategic insight, with a passion for brand innovation.

Additional Requirements:

  • Ability to excel in a fast-paced environment while managing multiple priorities.
  • Strong problem-solving skills and adaptability to evolving market conditions.

Augmentjobs is an equal opportunity employer, dedicated to fostering diversity and creating an inclusive workplace for all employees.