Director of Marketing Product Management

2 days ago

Pleasanton, California, United States Albertsons Full time
About the Role

We are seeking a highly skilled Director, Marketing Product Management to lead the development of our Martech and Adtech vision and multi-year roadmaps that deliver new and connected digital solutions for marketing.

Key Responsibilities
  • Lead the development of product strategy, prioritization, and management for new and existing marketing and advertising technology platforms, tools, and initiatives.
  • Define and execute on all aspects of product management for discovery, shopping, and conversion from strategy and inception to delivery to drive digital solutions.
  • Collect and interpret user research and data, conceive innovative products, create a robust product roadmap, and manage the product lifecycle.
  • Build, lead, and mentor a team of innovative and customer-obsessed digital product managers by recruiting top talent and designing the team's organizational structure to foster a strong product culture.
  • Support the scaling and optimization of our marketing efforts by building or buying tools to enhance our marketing communication delivery to our customers and its measurement.
  • Define, monitor, and measure product metrics and KPIs, incorporate learnings into product definition and development process.
  • Drive innovation through the identification of unmet industry needs and disruption opportunities in Martech and Adtech.
  • Partner with a diverse set of stakeholders across the organization to solicit ideas, influence strategy, and generate buy-in to proposed actions, while maintaining an objective position.
  • Build tools that solve problems for internal users, build integrations, systems, APIs, marketing tools for grocery delivery, drive-up-and-go, and online/e-commerce.
  • Drive cross-functional collaboration, including IT, marketing, operations, other product teams, to deliver successful products and/or features, including process and change management.
  • Manage the full product lifecycle - defining features, writing specifications, and measurement metrics and iterate through A/B testing and data-centric designs.
  • Monitor and analyze the performance of marketing products and campaigns, using data to inform future strategies.
  • Foster strong relationships with external partners and vendors to enhance product offerings and marketing capabilities.
  • Drive innovation in marketing techniques and product offerings, staying ahead of industry trends and customer expectations.
Requirements
  • Bachelor's degree in Business, Marketing, Engineering, Management Information Systems, or similar required, or equivalent experience; Master's preferred.
  • 10+ years relevant experience in Martech with 5+ years in e-commerce/internet in platform product management within a marketing or technology organization.
  • 6 years in senior-level operations or product leadership positions.
  • 6 years of experience in building and launching complex products and platforms at scale and providing product direction.
  • 6 years of experience in building, designing, and launching technology products and platforms for customer or supplier experience such as category and brands pages, shopping funnels, and advertising.
  • 6 years of experience with technical product backlog management and prioritization of product features and user stories in high-tech, digital, or e-commerce domain.
  • 5 years of experience in managing product development lifecycle including defining product goals; defining requirements with engineering teams, translating business requirements into engineering project plans; and interfacing with teams, UX designers, and QA/testing teams.
  • 5 years of experience in managing direct reports in a high-tech, digital, or e-commerce company.
  • 5 years of experience in designing and building customer-facing products, defining product vision, strategy, and measurable metrics of success, and building iteration plan.
  • 5 years of experience in defining customers' experience by analyzing user behavior and user workflow, in coordination with internal stakeholders and partnership with UX designers.
  • 4 years of experience in defining business goals, execution steps, go-to-market activities, and analyzing business return.
  • Extensive experience in the retail or grocery industry, with a deep understanding of market dynamics and customer behavior.
  • Ability to build, motivate, and lead teams to successful results.
  • Proven expertise to influence people, process, and technology in a manner that enriches the customer experience and overall team performance.
About Albertsons

Our 290,000 associates have a passion for great service and building lasting relationships with our customers. Through a company-wide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are.

Albertsons is an Equal Opportunity Employer. This Company is an Equal Opportunity Employer, and does not discriminate on the basis of race, gender, ethnicity, religion, national origin, age, disability, veteran status, gender identity/expression, sexual orientation, or on any other basis prohibited by law.

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