Senior Marketing Manager

2 months ago

New York, New York, United States Paperless Post Full time
About the Role

We are seeking a highly skilled Senior Marketing Manager to join our team at Paperless Post. As a key member of our marketing team, you will be responsible for successfully bringing new digital products into the market.

Key Responsibilities
  • Product Launch Strategy: Develop and execute a product marketing strategy based on deep research and insights, defining the product positioning and messaging, and leading the development and execution of the end-to-end go-to-market plan that drives real business impact.
  • Cross-Functional Collaboration: Collaborate closely with the Product, Insights, and Customer Operations teams to determine when and how to market to users, including participation in user testing to inform go-to-market product launch positioning.
  • Product Positioning and Messaging: Lead the development of product positioning and messaging, leveraging deep customer insights, funnel data, and competitive intelligence to inform decisions.
  • Marketing Channel Development: Collaborate with individual marketing channel owners as well as Product, Merchandising and Insights to develop robust on and off-platform launch plans for new product or feature launches, ensuring prioritization of key initiatives in product roadmaps.
  • Competitive Analysis: Monitor competitive trends, particularly from a product offering and feature set standpoint, in order to inform our value proposition and the evolution of our positioning.
  • Marketing Placement Strategy: Own and manage the strategic use and planning of both new and existing owned marketing placements (e.g. on-site, transaction email, and app) to drive awareness and conversion for all marketing efforts, in partnership with the Merchandising and Product teams.
  • Product Advocacy: Be the champion of our product both internally and externally to educate others on the benefits and use cases of our product and also to advocate for product improvements and optimizations based on what the market needs and wants.
Requirements
  • 6-8 years in a strategic marketing role, with at least 3+ years in a product marketing role spanning both B2C and B2B.
  • Proven success bringing new digital product(s) to market across many owned and earned marketing channels, from ideation of the product offering through the launch execution.
  • Experience making data-driven decisions using analytics, with reporting capabilities.
  • Experience in rethinking or evolving product positioning strategies for a business, plus a curiosity to build out new programs and proactively bring recommendations to senior leadership that will drive business growth.
  • A strong ability to understand technical feature functionality and translate this into compelling, user-focused messaging and communications.
  • Experience working cross-functionally with both creative teams as well as business & technical teams, with a desire to dig into the data and get their hands dirty to gain insights and solve problems.
  • Proven ability to collaborate and influence other teams to ensure strong business impact.
  • Ambitious self-starter with strong ownership attitude and willingness to roll up sleeves to get the job done.
  • Strong attention to detail and excellent organization skills, including ability to manage multiple projects and responsibilities.
  • Previous experience in tech or startup.

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